At Sherlock Communications, we build inbound programmes around the way Latin American audiences search, learn, and make decisions. By combining regional insight with cultural nuances, we create journeys that feel natural to the local user. To show how these elements come together, here is how we structure the inbound marketing funnel:
We identify audience needs and create content that responds to them directly. Traffic, reach and search visibility guide the early stages.
We design user flows and assets, such as landing pages, forms and resources, that help people take their next step without friction.
Through email sequences, educational content and targeted communication, we encourage steady progress through the funnel. Engagement and lead quality are the main indicators here.
We prepare leads for productive conversations with sales teams and track outcomes such as close rates and cycle length.
Inbound does not stop once a contract is signed. Maintaining relevance and offering value beyond the sale helps strengthen long-term relationships.
We adapt global content to meet the specific expectations of each Latin American market by adjusting tone, structure, and cultural nuances.
Our process ensures all assets, including localised and original materials, are clear, functional, and aligned with every stage of the inbound journey
We take a targeted approach to lead generation, using regional insights and audience behaviour to focus on the profiles most likely to benefit from your product or service.
The aim is not volume for its own sake, but leads who understand your offer, find value early and move through the funnel with purpose.
We design email flows that support the relationship rather than overwhelm it. Segmentation, timing and message clarity all play a role, with each communication aligned to what the audience expects at that point in the journey.
Our work includes multilingual flows, behavioural triggers and ongoing refinement based on performance.
A reliable inbound programme depends on structure. We work with clear KPIs for each funnel stage and adapt them to local market realities. Our reporting focuses on identifying what audiences respond to, where they pause in the journey, and what specific elements support progress or require adjustment.
