As Sherlock Communications’ specialist research and insights unit, Broadminded brings together a multilingual team of experts working across the region’s main markets. Based in Rio de Janeiro, our researchers draw on decades of combined experience and a deep understanding of local behaviour, cultural nuance and market realities.
Strategic planning connects business objectives to the specific market conditions of Latin America through a structured roadmap for entry or expansion. By prioritising growth drivers and navigating regional risks, our approach provides the clarity needed to operate confidently across diverse countries. We equip organisations to strengthen their market presence and perform in competitive environments by grounding every decision in real-time demand and regional realities.
Market research combines quantitative measurements with qualitative context to provide a reliable view of Latin American trends and consumer behaviour. While data identifies market size and patterns, our qualitative analysis captures the cultural nuances that numbers often miss. By testing assumptions against real-world conditions, we deliver the evidence needed to strengthen positioning and support informed decisions across the region.
Our strategic expertise spans consumer behaviour, media consumption, and the regulatory landscape, with a deep focus on fintech, blockchain, cybersecurity, and gaming. We also specialise in sustainable finance, corporate social responsibility, and environment and sustainability, ensuring every project reflects the priorities of the Latin American market.
With specialists based across the region, our multilingual team brings decades of experience in delivering detailed, ground-up market research for international organisations. We help companies spot real opportunities, prepare for likely challenges and navigate the practical realities of expanding into Latin America. This depth of understanding allows organisations to make well-informed decisions and move forward with confidence in one of the world’s most dynamic regions.
