The energy transition has become a pivotal theme on the global agenda. The urgency of mitigating the climate crisis requires private companies, not just government entities, to participate in both the discourse and practical initiatives.
After all, discussing the energy transition can often provoke uncertainty, particularly when the message comes from companies that rely on fossil fuels for their operations.
Against this backdrop, Aggreko, a Sherlock Communications client and energy sector specialist, invested in a Public Relations strategy to address the energy transition transparently and in alignment with the realities of Latin America. The result was a campaign that would later become a finalist at the PRWeek Global Awards 2026.
The challenge was significant: Aggreko sought to reinforce its positioning across three strategic pillars (mining, oil & gas, and utilities) in seven Latin American countries: Brazil, Argentina, Mexico, Ecuador, Peru, Chile, and Colombia. In each of these markets, the energy transition progresses at a different pace, shaped by distinct economic and technological landscapes.
Our insight
To speak about the energy transition with authority and build trust among journalists and strategic audiences, our strategy was underpinned by comprehensive market research conducted by Broadminded, the insights arm of Sherlock Communications.
The research began with interviews with key decision-makers in the sector, seeking to understand the challenges in each country and which pathways made the most sense within those specific contexts. Every angle was grounded in real operational and economic consequences.
Alongside Aggreko, our goal was to elevate the quality of the conversation by providing the press with transparent, concrete, and useful information to help them navigate a transformation that has been underway for years.
From tactics to results
Using a complete and detailed report on the energy transition in Latin America, we developed a suite of materials that engaged with both industry agendas and high-profile events, such as COP30. This allowed the research to function simultaneously as high-level journalistic content and a strategic business tool.
Sherlock Communications’ involvement helped Aggreko position itself as a transparent and reliable partner in the energy sector; a company willing to demonstrate that reality requires an acknowledgement of one’s own limitations and a proactive search for ways to overcome them.
With over 80 publications in outlets such as Estadão, Bloomberg Línea, Ámbito, and Infobae, the campaign reached 350 million people. Furthermore, Aggreko began to be actively approached by titles including O Globo, Valor Econômico, and Times Brasil CNBC to comment on the green economy and energy transition. This consolidated the brand as a trusted authority in a sector that is often wary of corporate rhetoric.
This authority also transformed the company’s commercial operations. The report’s data was adopted by leadership teams in client discussions, shifting the focus from technical specifications to meaningful conversations about long-term planning and risk. Ultimately, the study ceased to be perceived as corporate promotion and was instead recognised as concrete evidence of a structural challenge that remains under-measured in the region.