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Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.

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The Future of Digital Banking in Peru: Innovation and New Players for an Open and Global System

Banking is evolving, and the shift in paradigms is visible to all, from the SBS regulatory sandbox to the rise of fintechs and neobanks. Technology and modernization promise to transform the financial system into one that is more open and inclusive. Peru’s financial system is undergoing its most profound transformation...

José Jerí, Peru’s eighth president in a decade of political crisis that has not affected the country’s economic growth

In few countries in the world, politics and economics seem to exist in such different dimensions as in Peru. In just ten years, the country has seen eight presidents come and go, from Ollanta Humala...

Methanol crisis undermines consumer trust in Brazil

[vc_row][vc_column][vc_column_text]What exactly is methanol? It’s a question many Brazilians are asking after the Ministry of Health confirmed 17 cases of poisoning and more than 200 reports across the country. Why is methanol so dangerous? Although...

COP30: Mexico returns to the center of climate dialogue

[vc_row][vc_column][vc_column_text]After a decade spent more as an observer than a protagonist, Mexico is set to return to the centre of the international climate stage with the presentation of its National Pavilion at the 2025 Conference...

The power of public mobilisation behind Pink October’s origin

In the 80s, there was a 32% increase in breast cancer cases in the United States. However, the topic remained a huge taboo. Women would speak about their diagnoses only in whispers, with trembling voices....

Medellín Innovation Hub: From Industrial Valley to Global Innovation Center

For much of the 20th century, Medellín was synonymous with industrial progress. Located in the heart of the Aburrá Valley, the city became Colombia’s textile capital and one of the main drivers of national economic...

How Paid Traffic Works and Why It’s Essential for Your Strategy

In an era where digital presence is increasingly important, understanding how paid traffic works is essential to boosting your business’s success. More than just a digital marketing strategy, paid traffic, when executed correctly, has the...