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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
How Corporate Volunteering Can Create More Meaningful Social Impact
Corporate volunteering is not disappearing, but the model is being questioned. Companies can no longer rely on a single volunteer day, a donation drive, or a campaign photo to prove their social commitment because employees, communities, and stakeholders are paying closer attention to whether these programs create practical value. That...
How Sherlock transformed the Zayed Sustainability Prize into an impact movement in Latin America
In Latin America, some of the most innovative solutions for social, environmental and economic challenges are born far from major cities, in state schools, small family businesses, community organisations and initiatives led by people who...
Microdrama Marketing Latin America: Short-Form Storytelling and Social Commerce
Microdramas are now a marketing signal optimized for mobile viewing, emotional tension, and fast narrative payoff. This reflects a broader shift in how audiences respond to content, with shorter attention windows, a greater appetite for...
Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within...
Influencer Marketing in Latin America: Why Nano Influencer Strategies Fall Short
Influencer marketing in Latin America has become more sophisticated. However, many international brands still arrive with campaign models designed for markets where nano-influencer strategies are easier to scale, manage, and measure. That’s an understandable assumption:...
WhatsApp Commerce in Latin America and the TikTok-to-WhatsApp Funnel
Short-form video is changing how consumers discover brands across LATAM. While a product may gain attention through TikTok, many users still want a direct space to ask questions, check availability, understand pricing, or feel reassured...
C40: when crisis becomes a sustainability advance
The transport and logistics sector in Brazil has been going through a profound change. Currently, about 65% of all cargo moved in the country depends on diesel vehicles. This dependency brings real problems for business...