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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Digital Wallets in LATAM: Financial Inclusion and Growth Opportunities for Fintechs
Latin America is fertile ground for innovation. Its diversity and the challenges it faces have driven the creation of new and creative solutions developed locally or brought from other regions in response to the needs of its population in various areas. The economy and financial sector are no exception. Although...
Medellín Innovation Hub: From Industrial Valley to Global Innovation Center
For much of the 20th century, Medellín was synonymous with industrial progress. Located in the heart of the Aburrá Valley, the city became Colombia’s textile capital and one of the main drivers of national economic...
How Paid Traffic Works and Why It’s Essential for Your Strategy
In an era where digital presence is increasingly important, understanding how paid traffic works is essential to boosting your business’s success. More than just a digital marketing strategy, paid traffic, when executed correctly, has the...
September recap in Latin America
September marked pivotal events across Latin America. Argentina faced currency tensions, while Brazil saw Bolsonaro’s conviction and protests against the shielding amendment. Costa Rica recorded export growth, Guatemala advanced as a service hub, and Panama...
The two sides of sustainable agriculture in Latin America
[vc_row][vc_column][vc_column_text] Latin America is a global breadbasket, home to major food producers such as Argentina, Brazil, and Colombia, which rank among the world’s top exporters. The region also boasts vast natural ecosystems that play a...
Press release mistakes that compromise the message and how to fix them
[vc_row][vc_column][vc_column_text]One of the most important skills for any public relations (PR) professional is writing press releases. A well-written press release can capture media attention, boost brand recognition, and effectively convey the primary message to a...
Political scandals in Argentina create opportunities for the crypto community
[vc_row][vc_column][vc_column_text css=””]Argentine politics have once again shaken international markets, but have also raised alarm bells within the crypto community. Allegations of corruption directly involving President Javier Milei’s inner circle, especially his sister (Secretary of the...