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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
B2B Outbound Marketing in Chile: How Foreign SaaS Companies Win Enterprise Clients
The Chilean market is conservative and possesses particular characteristics that require care when executing a B2B outbound marketing Chile strategy. Although it is one of the most stable and digitised economies in the region, success for SaaS foreign companies does not depend solely on service quality but rather on their...
The New Player 1: The Gaming Market in Latin America Sets the Pace in 2026
If you still see the gaming market in Latin America as merely a niche within the entertainment industry, the numbers for 2026 will reset your perspective. The region has stopped being just a spectator as...
Proving PR Value: How To Track ROI Across Latin American Markets
Public relations teams across Latin America are increasingly expected to demonstrate measurable business impact. While brand visibility and reputation remain key outcomes, companies now want clearer evidence of how communications efforts contribute to growth. Understanding...
Why Global Backlinks Fail in Brazil: The Power of Local Digital PR
Expanding into Brazil often looks straightforward on paper. Many companies assume that strong SEO authority from international publications and global backlinks will automatically translate into visibility in the Brazilian market. In practice, the situation is...
The reality of women in the brazilian labor market
I was conducting a Google search to better understand the situation of women in the labor market in Brazil and came across the following situation: This shows that women are still expected to have characteristics...
Sherlock Communications shortlisted in 9 categories at the PRWeek Global Awards 2026
Sherlock Communications has been shortlisted in nine categories at the PRWeek Global Awards 2026, one of the most prestigious recognitions in the global public relations industry. The nominations highlight campaigns developed by the agency for...
Level Up: why niche gaming creators are strategic assets in Peru’s youth market
Peru has evolved into one of Latin America’s most dynamic digital ecosystems. Within this transformation, gaming and technology creators on platforms such as TikTok and Kwai are emerging as powerful cultural intermediaries between brands and...