BLOG
Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Lessons in Political Marketing from Colombia’s 2026 Election
Colombia’s 2026 presidential election has been a useful case study in political marketing, not for what it says about who had the stronger political campaign, but for what the first round showed about how digital tactics, emotional framing, and platform-specific content can alter public visibility in a polarized market. Right-wing...
Crisis Communication in Latin America: Getting Ahead of Rumours
Rumours rarely begin as a full-scale crisis. More often, they start as a WhatsApp message, a social media comment, a misinterpreted announcement, a frustrated customer post, or a piece of information shared without context. In...
What truly defines a company’s social impact?
Investing in social impact is a strategic differentiator and the corporate world has certainly taken note. A 2025 study by the American Chamber of Commerce in Brazil found that between 71% and 76% of companies...
Influencer Marketing in Colombia: Creators, Platforms, and What Converts in 2026
The audiences in Colombia are highly engaged and influenced by trusted voices across social media. This makes it the most interesting creator market in 2026. This represents a great opportunity for international brands. Nevertheless, campaigns...
2026 World Cup Brand Activations: A Guide for Marketers in LATAM
Brand activations around the 2026 World Cup are already shaping the market long before kickoff. In an increasingly competitive environment, capturing audience attention now requires far more than traditional visibility. Brands need experiences that connect,...
Doing business in Costa Rica, the happiest country in Latin America and fourth worldwide
Costa Rica is the 4th happiest country in the world and the only Latin American nation to break into the top 5 for the first time, reaching the highest position ever recorded for a country...
Chile Is Winning the Global Travel Narrative: Why Brands Should Pay Attention
Chile isn’t the most visited country in the world, nor the one with the largest tourism budget. Yet in 2026, it was named Best International Destination at the Forbes Travel Awards 2026, ranking ahead of...