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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within a marketplace and understand how marketplace visibility can influence trust, preferences, and purchase decisions. This...
Healthcare PR in Latin America: How to Communicate in a Regulated Market
One of Latin America’s most promising industries is healthcare; it is also the most difficult one to communicate in. A campaign can be ruined by a single mistake because of strict advertising rules, changing regulatory...
Link Building vs Digital PR: What Do You Need For Your LATAM Strategy?
You’ve probably heard that backlinks are necessary for your content to rank. That’s not wrong. Google and even newer LLM-driven systems treat backlinks as one of the strongest signals of authority and trust. Where things...
Website Localisation for Latin America: Why Translating Isn’t Enough
The Latin American market is very particular, and websites can look quite different from those in English-speaking countries. If you want to connect with local audiences, translation alone won’t get you there. You need real...
B2B Outbound Marketing in Chile: How Foreign SaaS Companies Win Enterprise Clients
The Chilean market is conservative and possesses particular characteristics that require care when executing a B2B outbound marketing Chile strategy. Although it is one of the most stable and digitised economies in the region, success...
Social Media Marketing in Mexico: Which Platforms Convert in 2026
In Mexico, social media plays a central role in how people discover brands, evaluate products, and decide where to spend. For companies trying to grow in the market, that means platform choice has a direct...
How to Enter the Brazilian Market: A Communications Checklist
Brazil is one of the most attractive growth markets in Latin America, but it is also one of the easiest to misread. For international brands, entering the Brazilian market successfully means earning relevance, building credibility,...