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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Doing business in Costa Rica, the happiest country in Latin America and fourth worldwide
Costa Rica is the 4th happiest country in the world and the only Latin American nation to break into the top 5 for the first time, reaching the highest position ever recorded for a country in the region. This is according to the recently published 2026 World Happiness Report by...
Website Localisation for Latin America: Why Translating Isn’t Enough
The Latin American market is very particular, and websites can look quite different from those in English-speaking countries. If you want to connect with local audiences, translation alone won’t get you there. You need real...
B2B Outbound Marketing in Chile: How Foreign SaaS Companies Win Enterprise Clients
The Chilean market is conservative and possesses particular characteristics that require care when executing a B2B outbound marketing Chile strategy. Although it is one of the most stable and digitised economies in the region, success...
Social Media Marketing in Mexico: Which Platforms Convert in 2026
In Mexico, social media plays a central role in how people discover brands, evaluate products, and decide where to spend. For companies trying to grow in the market, that means platform choice has a direct...
How to Enter the Brazilian Market: A Communications Checklist
Brazil is one of the most attractive growth markets in Latin America, but it is also one of the easiest to misread. For international brands, entering the Brazilian market successfully means earning relevance, building credibility,...
Energy transition: how Aggreko built authority in Latin America
The energy transition has become a pivotal theme on the global agenda. The urgency of mitigating the climate crisis requires private companies, not just government entities, to participate in both the discourse and practical initiatives....
How to Turn Market Research into a PR Campaign in Latin America
Market research in Latin America is often used to guide internal decisions. However, it has to be structured accordingly to be able to obtain visibility, credibility, and relevance in a communication strategy. Understanding audiences is...