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Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Where Companies Often Go Wrong with Their Yellow September Campaigns
Yellow September is an awareness campaign dedicated to suicide prevention and the promotion of mental health. Held annually, its goal is to help destigmatize the topic across society. The campaign takes World Suicide Prevention Day, officially established on September 10, 2003, by the World Health Organization (WHO), as a reference...
What brands get wrong about Twitch marketing in Latin America
Twitch’s Latin American audience is large enough to consider the channel in a media plan. In fact, Brazil is the platform’s second-largest market after the United States, with around 16.9 million users, while Argentina and...
What AI Monitoring Can And Can’t Reveal About Social
AI brand monitoring gives brands a clearer view of how they show up in tools like ChatGPT, Gemini and Claude, including when they are mentioned, where they rank against competitors, and which sources are cited....
How can companies engage with vulnerable communities?
Engaging with communities can be a significant challenge for many organizations, especially when there is no existing relationship with the territory. There is no secret formula or magic solution. The first step is to open...
Where Partnerships Between NGOs and Companies Still Fall Short
Corporate social impact investment in Brazil reached R$6.2 billion in 2024, the highest amount recorded in the historical series of the Benchmarking of Corporate Social Investment, or BISC, by Comunitas. The figure provides a snapshot...
ChatGPT Ads In Latin America And What Brands Should Prepare For
ChatGPT advertising is still developing, but it already points to a wider shift in paid media. Ads inside AI tools are not designed around a traditional results page, because they appear in the context of...
AI Search Visibility: Why Reddit And YouTube Matter For Brands
AI search visibility is reshaping brand discovery because AI-generated answers can be built from more than a company’s website. Google rankings still matter, but AI Overviews, ChatGPT, Gemini, and Perplexity can also draw from videos,...