Christmas shopping: which products sell the most in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1702039577406{margin-top: -15px !important;}”]Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in […]
Energizing the passion: the importance of sportive marketing in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1698407065631{margin-top: -15px !important;}”]Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport […]
How is spring celebrated in Latin America?
From student celebrations to more traditional festivities, we will explore the different Latin American customs for celebrating spring arrival. From Mexico on the north, to the southern territories of Chile and Argentina, the vast Latin American territory holds unmatched cultural treasures. This extensive territory has one of the most rich and diverse cultural landscapes and celebrations. And […]
Paleta frontón: the Peruvian sport picking up fans all over the world
[vc_row][vc_column][vc_column_text css=”.vc_custom_1694783264317{margin-top: -15px !important;}”]A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where “Blanquirroja” won the gold medal in both the […]
A journey through the history of Tango
[vc_row][vc_column][vc_column_text css=”.vc_custom_1691762543189{margin-top: -15px !important;}”]Music and dance worked together in the building of Tango’s history, one of Argentina’s most classical cultural masterpieces. This tradition, also prevalent in neighboring Uruguay, is the result of a meeting of cultures not uncommon within the American continent. [/vc_column_text][vc_custom_heading text=”Diversity is the norm” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1691762611963{margin-top: -15px !important;}”]Latin America spans from the […]
4 Peruvian customs during their national holidays
[vc_row][vc_column][vc_column_text css=”.vc_custom_1689347160532{margin-top: -15px !important;}”]On 28 July 1821, José de San Martín declared Peru’s independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained […]
3 challenges to overcome when doing business in Guatemala
[vc_row][vc_column][vc_column_text css=”.vc_custom_1688129670667{margin-top: -15px !important;}”]With over 17 million people, making it the largest population in Central America, Guatemala is often overlooked when people consider expanding their corporation abroad. But doing business in Guatemala can be a fantastic opportunity for several reasons. During the 20th century, the country went through a period of great instability, with dictatorships […]
How is culture in Latin America influenced by indigenous cultures?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1659617044898{margin-top: -15px !important;}”]The question “How is culture in Latin America influenced by indigenous cultures?” does not have a straightforward answer. After all, indigenous groups were the first people to populate the Americas, and even though their population has declined dramatically over the centuries, the legacy and plurality of indigenous culture persists in Latin America […]
Is Latin American culture homogeneous?
Certain conventions let us situate ourselves geographically and get our bearings. Conventions like the cardinal points, the hemispheres, regions, maps and territories. But within each country, a new subset is revealed. What is “Latin American culture”? Answering this question means entering a world as rich as it is complex. From a distance it may look homogeneous, but […]
Colombian festivals and fairs: because whoever lives it is who enjoys it!
Colombian festivals are characterized by being happy and partying, not in vain a few years ago it was within the top five of the happiest countries in the world, so its customs reflect feelings, experiences and beliefs through endless parties, fairs and carnivals that cross the national territory. From north to south, and from east to […]