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Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Navigating Mexican Media: A PR Playbook for Global Fintechs
Mexico has firmly positioned itself as one of the most strategically important fintech markets in Latin America. By 2026, the country is no longer simply an emerging opportunity. It is a complex, competitive and highly scrutinised environment where regulation, financial inclusion and public trust intersect. For global fintechs looking to...
The United States and Argentina: A Relationship of Bailouts, Affinities, and Challenges That Is Being Redefined
The new financial bailout that the United States granted to Javier Milei’s government marks another chapter in a history that, although often presented as exceptional, has deep roots in Argentine politics and economics. What appears...
Public Relations: the power of stories in communication
When sharing content with journalists as part of PR work, it’s not enough to simply communicate clear messages, the information must also be engaging and relatable. In this sense, life stories and authentic testimonials become...
Tapping into nano-influencers for your PR strategy
[vc_row][vc_column][vc_column_text]The field of public relations has come a long way. Traditionally, PR efforts focused on press releases, media interviews, and traditional coverage. However, as digital platforms have become more prevalent, nano-influencers are emerging as a...
How to Automate SEO Reporting and Save Hours Every Month
[vc_row][vc_column][vc_column_text css=””] Time is the one thing every marketer wishes they had more of. Yet, so much of it is lost in collecting data, updating spreadsheets, and formatting reports. Automating SEO reporting turns that grind...
Google AI Overview and Its Impact on SEO: How to Adapt Your Strategy
Every time you search on Google today, chances are you get your answer before you even click a single result. That’s the AI Overview, and it’s redefining the rules of search. The Google AI overview...
José Jerí, Peru’s eighth president in a decade of political crisis that has not affected the country’s economic growth
In few countries in the world, politics and economics seem to exist in such different dimensions as in Peru. In just ten years, the country has seen eight presidents come and go, from Ollanta Humala...