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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Digital Wallets in LATAM: Financial Inclusion and Growth Opportunities for Fintechs
Latin America is fertile ground for innovation. Its diversity and the challenges it faces have driven the creation of new and creative solutions developed locally or brought from other regions in response to the needs of its population in various areas. The economy and financial sector are no exception. Although...
Latin America’s Economic Outlook 2025: uneven growth, investments, and political challenges
Latin American countries showed mixed economic results in 2025. Costa Rica led the region with strong growth in medical exports (+34%) and global recognition in investment attraction. Guatemala seeks to digitalize processes to attract more...
Bolivia after the elections: A new horizon for lithium and energy?
After nearly two decades of political hegemony of the Movimiento al Socialismo (MAS), Bolivia is preparing to begin a new phase in its economic and productive life. While the elections marked the end of a...
US-Mexico tariff extension: what’s next?
On July 31, Mexico’s President Claudia Sheinbaum Pardo secured an extension to the grace period established by her U.S. counterpart, Donald Trump, regarding a tariff increase. The new tariffs, set at 30%, were delayed for...
Green technology’s role in empowering the circular economy
Throughout the 20th century, global production levels soared, extending a trend that began with the Industrial Revolution. This marked the rise of the linear economic model—a system built on extracting resources from nature, manufacturing goods,...
Effective PR and marketing strategies for fintechs doing business in Colombia
[vc_row][vc_column][vc_column_text css=””] Colombia is consolidating its place as one of the most important fintech hubs in Latin America. It represents 13% of the regional ecosystem, surpassed only by Brazil and Mexico, and, according to Colombia...
The Challenge of PR Strategies in the Face of New Formats and Digital Spaces in Colombian Media
[vc_row][vc_column][vc_column_text css=””] Year after year, digital technology advances by leaps and bounds, bringing with it new ways of communicating and eliminating geographical barriers to make way for instantaneity. Traditional media, while engaging in journalistic practices...