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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Why Festa Junina is the hidden opportunity for International Brands in Brazil
Why São João matters more than ever When international audiences think about Brazilian celebrations, Carnival is often the first event that comes to mind. Yet within Brazil, another cultural tradition is increasingly capturing consumer attention, driving spending, and creating meaningful opportunities for brands: São João. What was once viewed primarily...
Influencer Marketing in Latin America: Why Nano Influencer Strategies Fall Short
Influencer marketing in Latin America has become more sophisticated. However, many international brands still arrive with campaign models designed for markets where nano-influencer strategies are easier to scale, manage, and measure. That’s an understandable assumption:...
WhatsApp Commerce in Latin America and the TikTok-to-WhatsApp Funnel
Short-form video is changing how consumers discover brands across LATAM. While a product may gain attention through TikTok, many users still want a direct space to ask questions, check availability, understand pricing, or feel reassured...
C40: when crisis becomes a sustainability advance
The transport and logistics sector in Brazil has been going through a profound change. Currently, about 65% of all cargo moved in the country depends on diesel vehicles. This dependency brings real problems for business...
Crisis Communication in Latin America: Getting Ahead of Rumours
Rumours rarely begin as a full-scale crisis. More often, they start as a WhatsApp message, a social media comment, a misinterpreted announcement, a frustrated customer post, or a piece of information shared without context. In...
What truly defines a company’s social impact?
Investing in social impact is a strategic differentiator and the corporate world has certainly taken note. A 2025 study by the American Chamber of Commerce in Brazil found that between 71% and 76% of companies...
Influencer Marketing in Colombia: Creators, Platforms, and What Converts in 2026
The audiences in Colombia are highly engaged and influenced by trusted voices across social media. This makes it the most interesting creator market in 2026. This represents a great opportunity for international brands. Nevertheless, campaigns...