How Are Audiences Reacting To AI Content Labels?
Audiences increasingly expect to know when AI has been used to create or significantly alter what they see. What happens after the label appears is less predictable. Recent research suggests that AI disclosure can measurably change how audiences engage with content, and for reasons that have little to do with the technology itself. Brands are […]
What brands get wrong about Twitch marketing in Latin America
Twitch’s Latin American audience is large enough to consider the channel in a media plan. In fact, Brazil is the platform’s second-largest market after the United States, with around 16.9 million users, while Argentina and Mexico both sit inside the Twitch global top ten with roughly 10 million and 9.2 million users, respectively. For marketing […]
What AI Monitoring Can And Can’t Reveal About Social
AI brand monitoring gives brands a clearer view of how they show up in tools like ChatGPT, Gemini and Claude, including when they are mentioned, where they rank against competitors, and which sources are cited. The problem is that those citations only show part of what influenced the answer, because a model may already have […]
Where Partnerships Between NGOs and Companies Still Fall Short
Corporate social impact investment in Brazil reached R$6.2 billion in 2024, the highest amount recorded in the historical series of the Benchmarking of Corporate Social Investment, or BISC, by Comunitas. The figure provides a snapshot of corporate social investment in Brazil within a broader Latin American context. In Latin America, the impact investing market has […]
Brand reputation in the age of AI: what is happening in Latin America?
You have people whose job is to know what is being said about your brand in the press and on social media. Does anyone own what AI says about it? In Mexico and Brazil, generative engines are already recommending brands by name, with judgements attached and direct comparisons to the competition. Every day, to buyers […]
World Cup 2026 Business Lessons: How Panama, Curacao and Haiti Earned Their Place on the World’s Biggest Stage
The FIFA World Cup 2026 features some of the most unlikely qualifiers in the tournament’s history. Their stories have less to do with luck than with a philosophy every strategist should recognize. Few events concentrate global attention quite like the World Cup. Nations that rarely feature in global headlines suddenly find themselves sharing the spotlight […]
How Sherlock transformed the Zayed Sustainability Prize into an impact movement in Latin America
In Latin America, some of the most innovative solutions for social, environmental and economic challenges are born far from major cities, in state schools, small family businesses, community organisations and initiatives led by people who face complex realities every day. Often, the real challenge is access. Access to funding, to international visibility and, above all, […]
WhatsApp Commerce in Latin America and the TikTok-to-WhatsApp Funnel
Short-form video is changing how consumers discover brands across LATAM. While a product may gain attention through TikTok, many users still want a direct space to ask questions, check availability, understand pricing, or feel reassured before making a decision. WhatsApp commerce in Latin America is becoming more relevant because it closes that gap between visibility […]
Crisis Communication in Latin America: Getting Ahead of Rumours
Rumours rarely begin as a full-scale crisis. More often, they start as a WhatsApp message, a social media comment, a misinterpreted announcement, a frustrated customer post, or a piece of information shared without context. In Latin America, where conversations move quickly between private messaging apps, local media, influencers, community groups, and public platforms, rumours can […]
Betfair: when culture becomes the message
In Brazil football makes the heart beat faster. Far more than mere entertainment the sport connects fans and teams while creating endless opportunities for brands to make their mark on shirts and television screens at the stadium during half time and even throughout post match interviews. The landscape is so fertile for advertising that many […]