How Sherlock transformed the Zayed Sustainability Prize into an impact movement in Latin America
In Latin America, some of the most innovative solutions for social, environmental and economic challenges are born far from major cities, in state schools, small family businesses, community organisations and initiatives led by people who face complex realities every day. Often, the real challenge is access. Access to funding, to international visibility and, above all, […]
WhatsApp Commerce in Latin America and the TikTok-to-WhatsApp Funnel
Short-form video is changing how consumers discover brands across LATAM. While a product may gain attention through TikTok, many users still want a direct space to ask questions, check availability, understand pricing, or feel reassured before making a decision. WhatsApp commerce in Latin America is becoming more relevant because it closes that gap between visibility […]
Crisis Communication in Latin America: Getting Ahead of Rumours
Rumours rarely begin as a full-scale crisis. More often, they start as a WhatsApp message, a social media comment, a misinterpreted announcement, a frustrated customer post, or a piece of information shared without context. In Latin America, where conversations move quickly between private messaging apps, local media, influencers, community groups, and public platforms, rumours can […]
Betfair: when culture becomes the message
In Brazil football makes the heart beat faster. Far more than mere entertainment the sport connects fans and teams while creating endless opportunities for brands to make their mark on shirts and television screens at the stadium during half time and even throughout post match interviews. The landscape is so fertile for advertising that many […]
Healthcare PR in Latin America: How to Communicate in a Regulated Market
One of Latin America’s most promising industries is healthcare; it is also the most difficult one to communicate in. A campaign can be ruined by a single mistake because of strict advertising rules, changing regulatory frameworks, and cultural sensibilities surrounding health-related themes. However, there is a huge potential. One of the biggest pharmaceutical markets in […]
Website Localisation for Latin America: Why Translating Isn’t Enough
The Latin American market is very particular, and websites can look quite different from those in English-speaking countries. If you want to connect with local audiences, translation alone won’t get you there. You need real cultural adaptation, along with SEO adjustments that reflect how people search in each market. At the end of the day, […]
B2B Outbound Marketing in Chile: How Foreign SaaS Companies Win Enterprise Clients
The Chilean market is conservative and possesses particular characteristics that require care when executing a B2B outbound marketing Chile strategy. Although it is one of the most stable and digitised economies in the region, success for SaaS foreign companies does not depend solely on service quality but rather on their commercial intelligence. With this in […]
Energy transition: how Aggreko built authority in Latin America
The energy transition has become a pivotal theme on the global agenda. The urgency of mitigating the climate crisis requires private companies, not just government entities, to participate in both the discourse and practical initiatives. After all, discussing the energy transition can often provoke uncertainty, particularly when the message comes from companies that rely on […]
From Startup to Unicorn: Integrated Communications for Fintech in LATAM
Latin America offers fintech brands real room to grow, but growth rarely comes from product alone. As companies move from early traction to regional scale, they need to be understood by users, investors, media, partners, and regulators simultaneously. That is why integrated communications for fintech matters so much. In a fast-moving sector shaped by trust, […]
World Cup Marketing 2026: What Strategies Can Brands Use To Capitalize On Soccer Fever?
Every four years, the world stops, a ball starts rolling, and with it, the attention of billions of people shifts to a single international event. For soccer fans, the World Cup represents a series of opportunities. Beyond enjoying the most important tournament in the most popular sport, the World Cup is the perfect excuse for […]