Category: Blog

Betfair: when culture becomes the message

In Brazil football makes the heart beat faster. Far more than mere entertainment the sport connects fans and teams while creating endless opportunities for brands to make their mark on shirts and television screens at the stadium during half time and even throughout post match interviews. The landscape is so fertile for advertising that many […]

Healthcare PR in Latin America: How to Communicate in a Regulated Market

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One of Latin America’s most promising industries is healthcare; it is also the most difficult one to communicate in. A campaign can be ruined by a single mistake because of strict advertising rules, changing regulatory frameworks, and cultural sensibilities surrounding health-related themes. However, there is a huge potential. One of the biggest pharmaceutical markets in […]

Website Localisation for Latin America: Why Translating Isn’t Enough

A parrot from a website in Latin America

The Latin American market is very particular, and websites can look quite different from those in English-speaking countries. If you want to connect with local audiences, translation alone won’t get you there. You need real cultural adaptation, along with SEO adjustments that reflect how people search in each market. At the end of the day, […]

B2B Outbound Marketing in Chile: How Foreign SaaS Companies Win Enterprise Clients

The Chilean market is conservative and possesses particular characteristics that require care when executing a B2B outbound marketing Chile strategy. Although it is one of the most stable and digitised economies in the region, success for SaaS foreign companies does not depend solely on service quality but rather on their commercial intelligence. With this in […]

Energy transition: how Aggreko built authority in Latin America

The energy transition has become a pivotal theme on the global agenda. The urgency of mitigating the climate crisis requires private companies, not just government entities, to participate in both the discourse and practical initiatives. After all, discussing the energy transition can often provoke uncertainty, particularly when the message comes from companies that rely on […]

From Startup to Unicorn: Integrated Communications for Fintech in LATAM

Group of women planning a fintech brand strategy in LATAM

Latin America offers fintech brands real room to grow, but growth rarely comes from product alone. As companies move from early traction to regional scale, they need to be understood by users, investors, media, partners, and regulators simultaneously. That is why integrated communications for fintech matters so much. In a fast-moving sector shaped by trust, […]

Proving PR Value: How To Track ROI Across Latin American Markets

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Public relations teams across Latin America are increasingly expected to demonstrate measurable business impact. While brand visibility and reputation remain key outcomes, companies now want clearer evidence of how communications efforts contribute to growth. Understanding PR value has therefore become essential for marketing and communications leaders. By implementing the right frameworks and measurement tools, organizations […]

Investment in Colombia 2026: What Does the Landscape Look Like?

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As a new year begins, laws, indicators, and economic projections adjust to reflect the country’s evolving reality. In Colombia, one of the most significant developments shaping the start of 2026 has been the Colombia minimum wage increase, which represents the largest real increase in the country’s history. This adjustment is already influencing the broader Colombian […]