Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within a marketplace and understand how marketplace visibility can influence trust, preferences, and purchase decisions. This change of view is important […]
Influencer Marketing in Latin America: Why Nano Influencer Strategies Fall Short
Influencer marketing in Latin America has become more sophisticated. However, many international brands still arrive with campaign models designed for markets where nano-influencer strategies are easier to scale, manage, and measure. That’s an understandable assumption: smaller creators feel more authentic, more affordable, and closer to their communities. The problem here is that regional influence doesn’t […]
Social Media Marketing in Mexico: Which Platforms Convert in 2026
In Mexico, social media plays a central role in how people discover brands, evaluate products, and decide where to spend. For companies trying to grow in the market, that means platform choice has a direct impact on performance. The challenge in 2026 is understanding which channels genuinely support business goals, and which ones simply generate […]
The New Player 1: The Gaming Market in Latin America Sets the Pace in 2026
If you still see the gaming market in Latin America as merely a niche within the entertainment industry, the numbers for 2026 will reset your perspective. The region has stopped being just a spectator as its player base has reached 350 million people, turning it into one of the key protagonists of the global industry. […]
Sherlock Communications shortlisted in 9 categories at the PRWeek Global Awards 2026
Sherlock Communications has been shortlisted in nine categories at the PRWeek Global Awards 2026, one of the most prestigious recognitions in the global public relations industry. The nominations highlight campaigns developed by the agency for international clients, while also recognizing its own initiatives and innovation in strategic communications across Latin America. In total, Sherlock Communications […]
Level Up: why niche gaming creators are strategic assets in Peru’s youth market
Peru has evolved into one of Latin America’s most dynamic digital ecosystems. Within this transformation, gaming and technology creators on platforms such as TikTok and Kwai are emerging as powerful cultural intermediaries between brands and young consumers. For organizations seeking meaningful engagement with Gen Z and millennial audiences, niche gaming creators represent a high-impact entry […]
Building Digital Authority: SEO Link Building for International SaaS in Chile
Chile presents a strong growth opportunity for international SaaS companies, but earning visibility and trust in a competitive digital market is far from automatic. Building digital authority through strategic SEO link building in Chile is what separates brands that simply enter the market from those that establish lasting credibility and sustainable growth. Why Digital Authority […]
The End of Keywords: How We Optimize for AI Overviews in Spanish & Portuguese
Search is changing at a structural level. What once centred on keywords and rankings is now shaped by context, intent, and how AI systems interpret information, redefining how brands achieve visibility across Spanish and Portuguese search environments. Why Search Evolution Is Moving Beyond Keywords Search engines no longer treat queries as isolated phrases. Today, they […]
Visual Storytelling: Building World Cup Campaigns that Resonate in Mexico
When the World Cup approaches, Mexico becomes one of the most emotionally engaged markets in the world. Football is not just entertainment; it is culture, identity, and shared memory. For brands, this creates a rare opportunity, but also a challenge: standing out without feeling intrusive or superficial. Successful World Cup campaigns in Mexico rely on […]
#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis
A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…