The reality of women in the brazilian labor market
I was conducting a Google search to better understand the situation of women in the labor market in Brazil and came across the following situation: This shows that women are still expected to have characteristics associated with the home, motherhood, and family roles. But what about professional qualities? The fact is that we still face […]
Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition
The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with […]
Celebrate Amor y Amistad Day with your clients
Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from […]
Yellow September: is mental health a taboo in LATAM?
The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers […]
5 Times Brazilian Memes Took Over the World
Brazil, which has the fourth highest number of internet users in the world, has carved out a weird, insular and largely non-Anglophone corner of the world wide web thanks to an unstoppable barrage…
16 Latin American Women Who Inspired Us
he 8th of March marks the celebration of International Women’s Day, a date commemorating the global struggle for women’s equal rights. At Sherlock, we want to remember some internationally…