The power of assertive communication in Latin American markets
In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer enough; it’s about connecting, understanding needs, and setting clear expectations. And this is not just a matter of style—it’s about results. Assertive communication: why it’s essential in Latin America Latin […]
PR in Argentina: Key strategies for effective media communication
In a country as diverse, politicized, and dynamic as Argentina, achieving effective media communication is no easy task. For local businesses and, especially, international companies, understanding how the media landscape works, what journalists expect, and how to build genuine relationships is essential for successful PR in Argentina. At Sherlock Communications, we’ve put together this practical […]
Why should brand reputation management be an ongoing effort?
Where is Frisby from? In Colombia, that question is hardly ever asked, because for years it has been one of the country’s most recognised brands. “Nadie lo hace como Frisby lo hace,” the jingle that defines it, is a very well-executed reputation management strategy that has become ingrained in the Colombian collective imagination. Frisby’s significance […]
PR KPIs: How to Measure the Impact of Public Relations?
PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering results or underperforming? This is […]
PR and politics: Strategies That Transformed 2024
The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with audiences. Leaders from Latin America to the United States utilized political communication to strengthen their leadership and overcome challenges. In Mexico, Claudia Sheinbaum made history as the first female president. […]
Discover Two Interconnected Strategies: PR and SEO
PR and SEO, Public Relations and Search Engine Optimisation, are distinct strategies, yet they share a common goal: to build and promote a brand’s presence. Each plays a pivotal role in strengthening a business within its market. When these two disciplines collaborate, the results can be truly remarkable. SEO focuses on improving a website’s position […]
The power of communication in Fashion PR
Fashion is a cultural phenomenon rooted in aesthetic and anthropological concepts. To bring these ideas to life, the fashion industry relies on the confidence and credibility of designers, with public relations playing a vital role. Traditionally, fashion PR was associated with securing media coverage. Today, it goes further, engaging directly with audiences, employees, suppliers, and […]
The present and future of AI and PR
As in many other industries, AI has sparked a shift in market behavior, influencing practices and tools that automate tasks and improve performance. Public Relations (PR) is no exception. AI and PR are reshaping the communication landscape and creating new opportunities for brands to engage with their audiences, especially when combined with traditional methods. In […]
Is news the most effective way of promoting a product?
When it comes to promoting a product, whether physical or digital, a press release isn’t always the most effective approach. While media coverage is crucial for enhancing a company’s credibility and visibility, many product launches struggle to grab attention in traditional publications. One key thing to keep in mind is that news articles primarily aim […]
How to start a risk matrix for coporative crisis anticipation
In today’s dynamic and interconnected business environment, crisis management has become a strategic priority for organizations across all sectors. According to the Institute for Crisis Management, only 14% of crises are unexpected, meaning 86% can be anticipated. One of the most effective tools for predicting and mitigating image and institutional crises is the creation of […]