Betting And iGaming In Mexico: What You Can And Cannot Say
Many betting brands enter Mexico with the same assumption. The creative has already been approved elsewhere, the media has been booked, and the campaign appears ready to launch, until a question about the permit number reveals that the message was built for a different regulatory environment and now needs significant changes. Gambling advertising in Mexico […]
How To Enter The Mexican Market With A Strong Communications Strategy
Knowing how to enter the Mexican market starts with understanding that a good product and a Spanish-language website will only take a brand so far. Mexico is one of Latin America’s largest consumer and digital markets. However, the way people discover companies, assess credibility, and respond to unfamiliar brands can change significantly from one state […]
How Corporate Volunteering Can Create More Meaningful Social Impact
Corporate volunteering is not disappearing, but the model is being questioned. Companies can no longer rely on a single volunteer day, a donation drive, or a campaign photo to prove their social commitment because employees, communities, and stakeholders are paying closer attention to whether these programs create practical value. That shift matters in Latin America, […]
Why is Original Research so important in PR Strategy in Latin America?
Global research can support a brand’s message, but in LATAM it often falls short if it does not explain what is happening locally, since journalists need market-specific evidence they can turn into relevant stories for their audiences. That is why an original research PR strategy in Latin America matters, especially as AI increases the volume […]
Election Communications Strategy in Colombia for Brand Risk
Colombia’s 2026 electoral cycle comes at a sensitive moment for international and local companies, because the presidential election is scheduled for May 31, with a potential runoff on June 21 if no candidate wins in the first round, and that means brands need to pay close attention to a public debate shaped by security, economic […]
Influencer Marketing in Latin America: Why Nano Influencer Strategies Fall Short
Influencer marketing in Latin America has become more sophisticated. However, many international brands still arrive with campaign models designed for markets where nano-influencer strategies are easier to scale, manage, and measure. That’s an understandable assumption: smaller creators feel more authentic, more affordable, and closer to their communities. The problem here is that regional influence doesn’t […]
Sherlock Communications appoints three new Managing Directors to drive growth and innovation across Latin America
The appointments will strengthen the award-winning agency’s ability to anticipate new trends across the region, and accelerate impactful client outcomes Sherlock Communications announces the appointment of Bianca Boucault, Maria Amelia Costa, and Patricia Zylberman as Managing Directors, effective 3rd February 2026. The three leaders will assume a joint role under a shared leadership model as […]
Social Impact PR: Marketing for Inclusion in the Southern Cone
In the Southern Cone, inclusion is no longer a peripheral conversation—it is a defining factor in how brands are judged by consumers, employees, and investors. In Argentina, Chile, and Uruguay, organisations face growing scrutiny to demonstrate measurable commitment to equity, representation, and community impact. This is where social impact PR moves beyond messaging, becoming a […]
Public Relations: the power of stories in communication
When sharing content with journalists as part of PR work, it’s not enough to simply communicate clear messages, the information must also be engaging and relatable. In this sense, life stories and authentic testimonials become strategic allies, as they help highlight projects, initiatives, and services through voices that inspire identification and empathy. The strength of […]
Press release mistakes that compromise the message and how to fix them
[vc_row][vc_column][vc_column_text]One of the most important skills for any public relations (PR) professional is writing press releases. A well-written press release can capture media attention, boost brand recognition, and effectively convey the primary message to a broad audience. However, a lot of press releases fall short because of preventable erros. The most frequent press releases errors […]