Category: Public Relations

What is the difference between advertising and public relations?

When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what […]

Traditional media in Brazil: why is it still important?

Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…

5 traits of a good spokesperson

From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…

6 characteristics of successful media training

[vc_row][vc_column][vc_column_text css=”.vc_custom_1614776622483{margin-top: -15px !important;}”] [Two women sitting next to a bench with papers, two pens and glasses while doing a good media training] [/vc_column_text][vc_column_text css=”.vc_custom_1614776638571{margin-top: -15px !important;}”]Every good radio or television interview is backed up by a successful media training, that is, the preparation of representatives of a particular cause or company to talk to […]

What are external and internal communication flows?

Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…

How to get the most out of Event PR

An event is a great showcase for a company to show off their product, services and innovations, live and in front of the press or special guests (suppliers, future investors, customers or employees). But the PR’s role begins…