How to use social media for public relations [Quick Guide]
[vc_row][vc_column][vc_column_text css=”.vc_custom_1683891222540{margin-top: -15px !important;}”]No company can ignore the fact that social media has drastically transformed public relations strategies and the communication in general over the last few decades To understand how to use social media for public relations, we must know that public relations is a field of study and a profession that goes way […]
How to manage your business reputation online
[vc_row][vc_column][vc_column_text css=”.vc_custom_1680264840705{margin-top: -15px !important;}”]The internet is one big showcase, and no one knows where the next spectator or critic is coming from. Knowing how to manage your business reputation online is essential for staying one step ahead. Corporate reputation management in times of social crisis can be challenging, and has to be handled properly. We […]
Here’s why public relations is important for organisations
[vc_row][vc_column][vc_column_text css=”.vc_custom_1674231854753{margin-top: -15px !important;}”]In an increasingly globalized age, knowing how to position oneself and establish an effective corporate communication strategy is a determining factor in the search for success. Reaching the greatest number of clients and knowing the characteristics of the market will also be key to this objective. So, why is public relations so […]
“What does a PR consultant do?” Let me tell you all about it!
Working as a public relations consultant goes beyond promoting and maintaining the image and reputation of brands. This explains why there are a lot of people who aren’t sure what a PR person does — and why I’m here to explain it to you! Employees in this area think strategically about how their clients can […]
What is the difference between advertising and public relations?
When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what […]
Traditional media in Brazil: why is it still important?
Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…
5 traits of a good spokesperson
From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…
6 characteristics of successful media training
[vc_row][vc_column][vc_column_text css=”.vc_custom_1614776622483{margin-top: -15px !important;}”] [Two women sitting next to a bench with papers, two pens and glasses while doing a good media training] [/vc_column_text][vc_column_text css=”.vc_custom_1614776638571{margin-top: -15px !important;}”]Every good radio or television interview is backed up by a successful media training, that is, the preparation of representatives of a particular cause or company to talk to […]
What are external and internal communication flows?
Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…
How does technology affect public relations professionals’ life?
Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…