Doing business in Costa Rica, the happiest country in Latin America and fourth worldwide
Costa Rica is the 4th happiest country in the world and the only Latin American nation to break into the top 5 for the first time, reaching the highest position ever recorded for a country in the region. This is according to the recently published 2026 World Happiness Report by international firm Gallup©. This historic […]
Chile Is Winning the Global Travel Narrative: Why Brands Should Pay Attention
Chile isn’t the most visited country in the world, nor the one with the largest tourism budget. Yet in 2026, it was named Best International Destination at the Forbes Travel Awards 2026, ranking ahead of global powerhouses like Japan and Portugal. A decade ago, Chile attracted around 4 million visitors a year. By 2024, that […]
Chile is winning the global travel narrative: why brands should pay attention
Chile isn’t the most visited country in the world, nor the one with the largest tourism budget. Yet in 2026, it was named Best International Destination at the Forbes Travel Awards 2026, ranking ahead of global powerhouses like Japan and Portugal. A decade ago, Chile attracted around 4 million visitors a year. By 2024, that […]
Betfair: when culture becomes the message
In Brazil football makes the heart beat faster. Far more than mere entertainment the sport connects fans and teams while creating endless opportunities for brands to make their mark on shirts and television screens at the stadium during half time and even throughout post match interviews. The landscape is so fertile for advertising that many […]