Lessons in Political Marketing from Colombia’s 2026 Election
Colombia’s 2026 presidential election has been a useful case study in political marketing, not for what it says about who had the stronger political campaign, but for what the first round showed about how digital tactics, emotional framing, and platform-specific content can alter public visibility in a polarized market. Right-wing candidate Abelardo de la Espriella […]
Why is Original Research so important in PR Strategy in Latin America?
Global research can support a brand’s message, but in LATAM it often falls short if it does not explain what is happening locally, since journalists need market-specific evidence they can turn into relevant stories for their audiences. That is why an original research PR strategy in Latin America matters, especially as AI increases the volume […]