Where Partnerships Between NGOs and Companies Still Fall Short
Corporate social impact investment in Brazil reached R$6.2 billion in 2024, the highest amount recorded in the historical series of the Benchmarking of Corporate Social Investment, or BISC, by Comunitas. The figure provides a snapshot of corporate social investment in Brazil within a broader Latin American context. In Latin America, the impact investing market has […]
ChatGPT Ads In Latin America And What Brands Should Prepare For
ChatGPT advertising is still developing, but it already points to a wider shift in paid media. Ads inside AI tools are not designed around a traditional results page, because they appear in the context of a conversation, which means relevance depends on what the user is trying to understand, compare or decide in that moment. […]