Sherlock Exchange Program: between Brazil and Argentina, a month of exchange and learning
Spending a month working from another office may seem, at first, like nothing more than a change of scenery. But for me, the experience was an opportunity to get a closer look at a different work environment, understand how another communications market operates, learn from and exchange knowledge with a different team, even though we […]
How Are Audiences Reacting To AI Content Labels?
Audiences increasingly expect to know when AI has been used to create or significantly alter what they see. What happens after the label appears is less predictable. Recent research suggests that AI disclosure can measurably change how audiences engage with content, and for reasons that have little to do with the technology itself. Brands are […]