Being shortlisted for the PRWeek Global Awards 2026 is significant recognition for Sherlock Communications. It is also an opportunity to reflect on what truly defines a great agency.
For us, the answer goes far beyond the services we offer. It lies in the pillars that guide our work every day: people, audience insight, innovation, and social impact.
People are at the heart of everything
Today, our team consists of over 150 professionals from diverse fields, countries, and cultures. Without our people, it would be impossible to position ourselves as a truly Latin American agency that understands local nuances in depth, let alone develop complex projects that address every touchpoint of our clients’ communication, regardless of the sector.
Understanding the Latin American audience is essential
Another pillar that strengthens us is our work focused on insights into the behaviour and preferences of Latin Americans and the context in which they live. Our research arm, Broadminded, is dedicated to monitoring shifts across the region such as in technology, finance, and sustainability and their impact on people’s daily lives.
This understanding allows us to create stories that resonate with the public’s reality, using the media outlets and platforms they consume and trust implicitly. Furthermore, this research supports the production of e-books and content on truly relevant issues, such as our reports on Blockchain in LATAM, Green Finance, COP30, and Cybersecurity.
Beyond enriching our campaign strategies and guiding international clients through entirely unfamiliar territory, these studies spark public debate and help journalists transform data into engaging narratives.
Constant innovation
Innovation has always been one of the four core pillars at Sherlock Communications. This has not only enabled us to serve tech-sector clients but also to develop our own proprietary solutions.
This led to the creation of Arybe, a media management and stakeholder relations app. Through the platform, it is possible to map and connect with journalists, editors, influencers, indigenous leaders, and non-profit organisations. This allows our clients to engage with the key figures driving public debate in Latin America.
In addition to Arybe, we created a cryptocurrency donation platform that connects donors with social and environmental initiatives. By developing a blockchain-based solution, we enable international donors to contribute to Brazilian NGOs, ensuring they receive the full amount without fees or deductions.
Communication must drive social impact
A commitment to the quality of life in Latin America is central to our purpose as a local agency. Communication is a powerful tool for raising awareness and visibility for issues that deserve attention and have the potential to transform communities and the environment.
To this end, we have a team exclusively dedicated to ESG, immersed in the climate crisis and the social issues permeating Latin America. We also run Lupa do Bem, a portal that highlights local initiatives to give a louder voice to NGOs and community leaders.
Our network already includes over 500 NGO, 78 of which joined this year alone, and we have facilitated the collection of $94,000, directly impacting the lives of 52,000 people.
And, of course, results
In 2025, we signed 93 new clients, including Coinbase, the UN, and Skyscanner, generating $6.4 million in revenue.
The integration of PR, digital marketing, influencer relations, and events has allowed us to deliver 360° communication projects. This has boosted not only our clients’ digital performance but also their real-world presence, moving far beyond traditional press relations.
In upcoming articles, we will showcase our campaigns that have also been shortlisted for the PRWeek Global Awards, demonstrating how these pillars work in practice to achieve positive results for our clients, the public, and society.