Share of Voice and Winning Shelf: How to Build Relevance in Public Relations
In a crowded media landscape, success is not just about being seen, but about earning visibility in the places and conversations that matter most In an increasingly competitive media landscape, shaped by the speed of information, media presence is no longer just about generating a high volume of coverage. For consumer brands, particularly in Latin […]
How to enter Brazil: What international brands need to know about the media landscape
Brazil is one of the largest consumer markets in Latin America. With a nominal GDP of around US$2.28 trillion, the country was the region’s largest economy in 2025, according to the World Bank, ahead of Mexico and Argentina, and accounts for roughly 30% of Latin America and the Caribbean’s total value. Add to that a […]
October 12: How Communication Can Celebrate the Diversity of Indigenous Peoples in Latin America
October 12 is a date that carries different meanings across Latin America. Historically associated with the arrival of Christopher Columbus in the Americas in 1492, the date was widely celebrated as Día de la Raza (“Day of the Race”), a designation that reflected a Eurocentric interpretation of the continent’s history. Over time, however, several countries […]
LGBTQIA+ Pride Month: How Companies Can Drive Change Beyond June Campaigns
Every June, Pride enters the corporate calendar in a very visible way, with rainbow logos, brighter social feeds, and messages about inclusion appearing across industries. Those gestures can matter, because representation still has power, but they also raise a harder question once July begins and the public signs of support start to disappear. For companies, […]
How Corporate Volunteering Can Create More Meaningful Social Impact
Corporate volunteering is not disappearing, but the model is being questioned. Companies can no longer rely on a single volunteer day, a donation drive, or a campaign photo to prove their social commitment because employees, communities, and stakeholders are paying closer attention to whether these programs create practical value. That shift matters in Latin America, […]
A New Era For Sports Media In Latin America
Waiken ILW’s move to take full control of TyC Sports is more than a local media transaction in Argentina. It is a signal of where sports media in Latin America is heading, because football rights, streaming platforms, connectivity, audience data, and advertising are starting to work as parts of the same commercial ecosystem. For decades, […]
Super RIGI in Argentina: What International Investors Should Know
Super RIGI in Argentina is a clear sign that the country wants to compete harder for large-scale investment in areas such as technology, energy, advanced manufacturing, and digital infrastructure. It builds on the Large Investment Incentive Regime, known as RIGI, and signals a broader evolution of Argentina’s foreign investment regime by focusing on sectors that […]
For the sixth time, Sherlock Communications is recognized as Best LatAm Agency at the PRWeek Global Awards 2026
Sherlock Communications, a strategic communications agency operating across Latin America, has once again been recognized as Best Latin America Agency at the PRWeek Global Awards 2026 – one of the leading international awards in the public relations industry. Held annually, the awards bring together agencies, brands, and professionals from different regions around the world, evaluating […]
How Sherlock transformed the Zayed Sustainability Prize into an impact movement in Latin America
In Latin America, some of the most innovative solutions for social, environmental and economic challenges are born far from major cities, in state schools, small family businesses, community organisations and initiatives led by people who face complex realities every day. Often, the real challenge is access. Access to funding, to international visibility and, above all, […]
What being shortlisted for Best Agency at the PRWeek Global Awards 2026 really means
Being shortlisted for the PRWeek Global Awards 2026 is significant recognition for Sherlock Communications. It is also an opportunity to reflect on what truly defines a great agency. For us, the answer goes far beyond the services we offer. It lies in the pillars that guide our work every day: people, audience insight, innovation, and […]