Why one regional press release isn’t enough for Latin America
For an international communications team, a single regional press release can make perfect sense, as long as the story is genuinely regional. One announcement means one approval process, one set of messages and, usually, one launch date to coordinate across several countries. In many cases, it is exactly the right place to start. The problem […]
When AI makes authorship harder to identify, knowing who is behind the content matters even more
Generative AI has made it much easier to create convincing content. A well-produced photograph no longer tells us much about how that image was created. A well-written article may have started with a person, a machine or a combination of the two. Even someone speaking in a video may never have stood in front of […]
Greater executive visibility can help close Latin America’s trust gap
Giving your executives greater visibility means intentionally building the public reputation of specific people within the company, rather than concentrating all communication around the brand. In Latin America, there are growing reasons to do so. On one hand, people increasingly rely on channels where the identity and credibility of the person communicating influence how information […]
Latin American trends for 2026
Beyond the pitch: FIFA World Cup 2026 The FIFA World Cup will take place in Mexico, Canada and the United States between Thursday, June 11th, 2026 – Sunday, July 19th, 2026 The FIFA World Cup is a global media phenomenon which takes place every 4 years. Its impact on Latin America can be seen in […]
What matters the most when developing a marketing message?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1681472580725{margin-top: -15px !important;}”]A marketing message is crucial for any company looking to sell its products and services while retaining its clients. But what is a marketing message? In this article we’ll explore this topic in-depth, providing tips, useful information, and everything else you need to clear up your doubts and help your brand.[/vc_column_text][vc_custom_heading text=”What […]