Navigating Mexican Media: A PR Playbook for Global Fintechs
Mexico has firmly positioned itself as one of the most strategically important fintech markets in Latin America. By 2026, the country is no longer simply an emerging opportunity. It is a complex, competitive and highly scrutinised environment where regulation, financial inclusion and public trust intersect. For global fintechs looking to scale in the region, media […]
When art and anthropology converge in digital activism
The evolution of humankind has not only been biological but cultural. This is the very field that anthropology delves into: the rituals, beliefs, practices, myths, values, and institutions that reflect our interactions with the environment, shaped by the social and historical context in which we are embedded. It is a relentless quest to understand who […]
The power of public mobilisation behind Pink October’s origin
In the 80s, there was a 32% increase in breast cancer cases in the United States. However, the topic remained a huge taboo. Women would speak about their diagnoses only in whispers, with trembling voices. And since treatments were still invasive and not very advanced, many patients discovered their cancer at more critical stages. One […]
Tips to get more clicks in the AI overview era
[vc_row][vc_column][vc_column_text css=””] We are all familiar with how artificial intelligence is changing the way we interact with the world, especially in the workplace. Many see it as a tool to streamline simpler tasks, while others end up using it more than necessary, which compromises their creative capacity. The truth is, it has become easier to […]
IOF in Brazil: 2025 shifts and what they mean for businesses
The IOF (Tax on Financial Transactions) in Brazil has once again become a key issue in 2025, following a series of decrees, reversals, and legal disputes that have shifted—then restored—its rates. Charged on transactions such as currency exchange, credit, insurance, and investments, the IOF has a direct impact on businesses. Recently, the back-and-forth in legislation […]
June Highlights in Latin America: Economic Progress, Social Challenges, and Technological Innovations
June 2025 was marked by significant developments in Latin American countries. Mexico, Argentina, Brazil, and nations in Central and Andean America faced economic changes, social tensions, and major regulatory milestones, directly impacting the regional and international paths of politics, economy, and innovation. Mexico With a stronger peso, Mexico expects agreement with the U.S. on steel […]
Overview of Key News in Latin America – May 2025
May 2025 was marked by decisive developments across Latin America. In Mexico, the spotlight was on cybersecurity in the financial sector during the 88th Banking Convention, while digital fraud surged during the Hot Sale, and a historic judicial reform paved the way for the popular election of judges—raising intense debates over judicial independence. In Argentina, […]
PRWeek Global Awards 2025: we are the Best Agency in LatAm!
The PRWeek Global Awards are always eagerly anticipated and celebrated by the team at Sherlock Communications. Receiving global recognition is a significant achievement for us, as it also signifies that Latin American culture is gaining increasing recognition worldwide. It’s the result of our commitment to embracing international clients with a local cultural perspective. This event […]
Latin America in April 2025: Recession in Mexico, Reforms in Argentina, and Scandals in Brazil
In April 2025, Mexico entered a technical recession, with revised growth forecasts and trade uncertainties with the U.S. The death of Pope Francis led to national mourning. In Argentina, economic reforms were implemented to attract investment, while Brazil faced the imprisonment of Fernando Collor for corruption and a fraud scandal in the INSS, resulting in […]
Adapting DEI strategies amidst evolving corporate landscapes
DEI in business, which stands for Diversity, Equity, and Inclusion, has become a common term worldwide. In the 2020s, corporate policies, committees, and roles dedicated to creating a more diverse, equal, and inclusive culture became widespread in American companies, and this quickly translated to other countries. However, it’s also seen its apparent “fall,” which may […]