AI’s key role in cybersecurity and investment opportunities in Chile in 2025
Artificial Intelligence will continue to be a central theme in 2025. Its growth, for better or for worse, is unstoppable. On one hand, AI-driven innovations promise to transform the global economy, opening new investment opportunities. On the other hand, AI represents a constant threat to organizations’ security, with its ability to enhance sophisticated attacks. However, […]
SEO and branding: the connection between visibility and identity
Marketing encompasses various areas that work together. Much of what is seen in terms of brand promotion can happen both online and offline, as a large portion of content, whether organic or paid, is consumed by people connected to the internet. This is where SEO and branding meet: while SEO ensures visibility on search engines, […]
10 trends transforming Chile’s energy market by 2025
“We are in the right industry. We are the promoters of the change towards a cleaner and more sustainable matrix by 2025,” said Ana Lía Rojas, Executive Director of the Chilean Association of Renewable Energy and Storage (ACERA), during her participation in the Future Energy Summit (FES 2024) held recently in Santiago. Rojas presented sector […]
News in Latin America – February recap
COLOMBIA The arrival of 5G equipment in Colombia grew by 63 % in 2024. In 2024, the entry of cell phones in Colombia reached 9.9 million units, with a 29 % share of devices with 5G technology, representing an approximate growth of 63 %. This progress reflects a greater adoption of high-speed networks in the […]
Do AI-Generated Content Really Negatively Impact SEO?
After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence and AI-generated content. And let me tell you something: it’s not all roses as many people might think Alarming Results from Detection Tests Recently, we conducted a series of tests […]
Sherlock Communications was named one of the best PR agencies in SP
Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from […]
Six key sectors to invest in Chile
According to the World Bank, Chile’s economy is stable and growing thanks to its solid macroeconomic policies and strong institutions. After the challenges brought by the pandemic, Chile has regained economic balance and, in recent years, has maintained an average annual growth of 2%. Chile is the fifth-largest economy in Latin America and has the […]
Why is CCXP 2024 a Phenomenon in Brazil?
CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con, […]
5 Event Ideas to Put Your Brand in the Spotlight
There’s nothing quite like an in-person, live, and full-color event that gives us the opportunity to connect with people, companies, and brands in a more organic and natural way. Beyond the social aspect—like conversations, handshakes, and potential laughter—there are also significant business impacts, especially for the event host. After all, there are event ideas for […]
Ways to improve the customer experience with SEO
If your website isn’t showing up in search engine rankings, it’s a sign that it’s time to improve the customer experience. Strengthening your SEO strategies is one of the best ways to do this. But what exactly is SEO? SEO, or Search Engine Optimization, encompasses all the efforts—whether back-end, front-end, on-page, or off-page—focused on developing […]