Author: digital@sherlockcomms.com

SABRE Awards 2022: Sherlock Communications named the best Latin American agency

[vc_row][vc_column][vc_column_text css=”.vc_custom_1666748307532{margin-top: -15px !important;}”]Dynamism is our thing. Thanks to our multicultural and multidisciplinary team, we have been named the best Latin American Agency of the year by the Sabre Awards 2022. Also recognised is our company’s innovative work culture, focused strongly on employee development.[/vc_column_text][vc_raw_html]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[/vc_raw_html][vc_column_text css=”.vc_custom_1666748458800{margin-top: -15px !important;}”]As a company operating in 13 Latin American countries, […]

Here’s why you should survey your target market

[vc_row][vc_column][vc_column_text css=”.vc_custom_1660237686238{margin-top: -15px !important;}”]Advertising in a foreign country is harder than it looks. Before anything, you must know how to define your target market. Then, you need to survey your target market. By surveying, we mean deep diving into the routine of these people and understanding their way of living, thinking, what they aspire to… […]

Lupa do Bem: our portal dedicated to social projects

There are so many social projects taking place all around the world – plenty more than we can possibly imagine. How many of them are doomed to oblivion due to a lack of visibility online? That’s the thinking behind Lupa do Bem, a joint initiative by Sherlock Communications and Favela em Pauta. This partnership has […]

Why doing business in Brazil can be challenging for foreigners

[vc_row][vc_column][vc_column_text css=”.vc_custom_1635341898331{margin-top: -15px !important;}”]Brazil’s vast borders encompass a diversity which is reflected throughout many areas: ethnic, cultural, natural, social, and also in business opportunities. This variety is one of the country’s greatest assets, but it also creates a unique series of characteristics which can make doing business in Brazil challenging for a foreign investor or […]

How PR Can Help your Cannabis Company’s Communications Strategy

[vc_row][vc_column][vc_custom_heading text=”The Latin American Cannabis Sector” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1630061610109{margin-top: -15px !important;}”]The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the “Global Cannabis Market 2021 Report”. Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, […]

Digital influencers in Brazil: how can they spread your company’s ideals?

[vc_row][vc_column][vc_column_text css=”.vc_custom_1628174191217{margin-top: -15px !important;}”]Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers. Influencers generally publish content daily, and their posts have […]

How to choose good images and connect with your target audience

Knowing how to choose good images for an advertising campaign, blog or social network, is one of the most important steps. Regardless of whether the image will be used as part of a design, or as the first photo in a media article, it will be one of the items to draw attention to your narrative…