SEO Strategy: what has changed in the age of AI?
Defining an SEO strategy is essential for any business aiming to achieve online success. With the continuous evolution of search algorithms and the introduction of new tools and features, such as AI, also known as SGE (Search Generative Experience), and Featured Snippets, adopting a holistic approach that integrates technical SEO, content, UX, and links is […]
Now you can donate crypto to Brazilian NGOs
Now you can donate crypto both within Brazil and to the country! This allows companies and individuals worldwide to support projects led by NGOs and other non-profit organizations, helping them achieve their goals. The innovation, a first in Brazil, is made possible by Dominó do Bem, a platform created by Patrick O’Neill, CEO and co-founder […]
A beginner’s guide on how to manage a website with a CMS
[vc_row][vc_column][vc_column_text css=”.vc_custom_1718409584779{margin-top: -15px !important;}”]In today’s digital age, having an online presence is crucial for the success of any business or venture. However, to be honest, learning how to create and manage a website can appear a daunting task, especially for those just starting out without a technical background. This is where Content Management Systems (CMS) […]
Profile on LinkedIn: boost your career
[vc_row][vc_column][vc_column_text css=”.vc_custom_1706277101150{margin-top: -15px !important;}”]If you’re a marketing professional, you will have certainly heard about LinkedIn, or perhaps you already have an account. But if you’ve already got one and don’t know how to use it to your advantage, don’t worry, here are our tips for boosting your profile on Linkedin, in order to increase your […]
5 email marketing benefits for businesses
[vc_row][vc_column][vc_column_text css=”.vc_custom_1705064926715{margin-top: -15px !important;}”]Email marketing is just one of the wide variety of inbound marketing techniques available to companies looking to increase their customer reach. Email marketing benefits are by no means small, and can help to make potential customers aware of new promotions, new products, and to keep them up to date with new […]
Organic traffic: how can your company succeed?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1690551434655{margin-top: -15px !important;}”]There are many ways to obtain traffic for your website, which is essential if you want to boost your audience and conversions. Today we will explain how companies can attract organic traffic, one of the most affordable and effective methods to thrive online.[/vc_column_text][vc_custom_heading text=”What is organic traffic? ” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1690551463237{margin-top: -15px […]
SEO for LinkedIn: how it can work for you
[vc_row][vc_column][vc_column_text css=”.vc_custom_1689962919859{margin-top: -15px !important;}”]Remember when we used to hand out resumes door-to-door? Those days are long gone. Long before the pandemic, talents were recruited via online platforms, and LinkedIn in particular. The number 1 professional social network has more than 850 million users across 200 countries. But where does SEO for LinkedIn come in? According […]
Does responding to reviews help SEO?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1687523873999{margin-top: -15px !important;}”]Does responding to reviews help SEO? In short, yes. But answering them has many other positive results, such as solving customer problems, building trust with them, reaching and converting consumers, giving you insights on how to improve your business, or even your shopping experience. And most important: you show people that you […]
PR Week Awards 2023: recognitions we took home
After winning the Best Agency in LATAM award for three consecutive years, Sherlock Communications scaled even greater heights at the PRWeek Awards 2023, being named as Best International Agency. The award is a source of great pride for our entire team, as it recognizes the exceptional creative work and results we have produced for our […]
What is intercultural communication and why should you use it?
Language may be very similar in Latin America, but each country has its own dialects, habits, rules, culture and nature. That’s why it’s so important to use intercultural communication, and hire a local public relations agency instead of using the same strategies all over the globe. Latin America begins on the border between the USA and Mexico, […]