Using WhatsApp to Communicate and Build Relationships with Journalists
For a long time, email and phone calls were the main channels of communication between PR professionals and journalists, from sending press releases, story ideas and invitations to follow-ups and more urgent conversations. As WhatsApp became part of the daily routine of newsrooms and agencies, this dynamic began to change, and the app started to […]
Sherlock Exchange Program: between Brazil and Argentina, a month of exchange and learning
Spending a month working from another office may seem, at first, like nothing more than a change of scenery. But for me, the experience was an opportunity to get a closer look at a different work environment, understand how another communications market operates, learn from and exchange knowledge with a different team, even though we […]
Education in Brazil: our journey of transformation and collective growth
[vc_row][vc_column][vc_column_text css=”.vc_custom_1707483804430{margin-top: -15px !important;}”]Exploring the rising education landscape driven by innovation and investment As education enthusiasts, we witness the vibrant Brazilian educational scene with optimism and interest. The growth of the sector, driven by several fronts such as Distance Learning (EAD), language schools and competition courses, reveals a journey of transformation and growth. The recent […]