Crisis Communication in Latin America: Getting Ahead of Rumours
Rumours rarely begin as a full-scale crisis. More often, they start as a WhatsApp message, a social media comment, a misinterpreted announcement, a frustrated customer post, or a piece of information shared without context. In Latin America, where conversations move quickly between private messaging apps, local media, influencers, community groups, and public platforms, rumours can […]
Influencer Marketing in Colombia: Creators, Platforms, and What Converts in 2026
The audiences in Colombia are highly engaged and influenced by trusted voices across social media. This makes it the most interesting creator market in 2026. This represents a great opportunity for international brands. Nevertheless, campaigns should contemplate local behavior, platform habits, and cultural undertones to appeal to influencer marketing in Colombia, rather than import global […]
Betfair: when culture becomes the message
In Brazil football makes the heart beat faster. Far more than mere entertainment the sport connects fans and teams while creating endless opportunities for brands to make their mark on shirts and television screens at the stadium during half time and even throughout post match interviews. The landscape is so fertile for advertising that many […]
Crisis Communications in Latin America: Getting Ahead of WhatsApp Rumours
Social media is where most markets experience a crisis. It spreads via WhatsApp throughout Latin America. By the time a brand sees it, a negative headline has already made its way through hundreds of secret groups, forwarded messages, and audio notes, all of which are impossible for monitoring technology to track. The way crisis communications […]
How to Enter the Brazilian Market: A Communications Checklist
Brazil is one of the most attractive growth markets in Latin America, but it is also one of the easiest to misread. For international brands, entering the Brazilian market successfully means earning relevance, building credibility, and communicating in a way that makes sense within Brazil’s business, media, and cultural landscape. That is why communications should […]
OOH Advertising in Latin America: Why Brands Are Going Back to the Streets
OOH advertising in Latin America is bouncing back as brands start looking for more visibility and credibility to connect with different audiences throughout an increasingly divided media outlook. With the growing saturation of digital channels and difficulty to catch attention, many companies are looking back to street marketing, not as a nostalgic move, but as […]
Broadminded 2026: What Media Consumption in Latin America Means for Your Comms Strategy
Attention in Latin America is getting harder to win and even harder to hold. Audiences still move across traditional media, digital platforms, creators, search, and private communities, but they do not move through them in a single predictable pattern. That matters for brands because a stronger communications strategy starts with a better reading of behavior. […]
How Lionel Messi and the Argentine national team are turning yerba mate into a global lifestyle product
For decades, mate was a deeply rooted tradition in countries like Argentina, Uruguay, and parts of Paraguay and Brazil. Consumed in homes, offices, and social gatherings, mate is part of the daily lives of millions of people. However, outside the region, it was seen more as a cultural curiosity than a product with international appeal. […]
Proving PR Value: How To Track ROI Across Latin American Markets
Public relations teams across Latin America are increasingly expected to demonstrate measurable business impact. While brand visibility and reputation remain key outcomes, companies now want clearer evidence of how communications efforts contribute to growth. Understanding PR value has therefore become essential for marketing and communications leaders. By implementing the right frameworks and measurement tools, organizations […]
Why Global Backlinks Fail in Brazil: The Power of Local Digital PR
Expanding into Brazil often looks straightforward on paper. Many companies assume that strong SEO authority from international publications and global backlinks will automatically translate into visibility in the Brazilian market. In practice, the situation is far more complex. Brazil has its own language, media ecosystem, and digital culture. Without a strategy grounded in Local Digital […]