Crisis Communications in Latin America: Getting Ahead of WhatsApp Rumours
Social media is where most markets experience a crisis. It spreads via WhatsApp throughout Latin America. By the time a brand sees it, a negative headline has already made its way through hundreds of secret groups, forwarded messages, and audio notes, all of which are impossible for monitoring technology to track. The way crisis communications […]
Healthcare PR in Latin America: How to Communicate in a Regulated Market
One of Latin America’s most promising industries is healthcare; it is also the most difficult one to communicate in. A campaign can be ruined by a single mistake because of strict advertising rules, changing regulatory frameworks, and cultural sensibilities surrounding health-related themes. However, there is a huge potential. One of the biggest pharmaceutical markets in […]