Podcast Marketing In Latin America: Why YouTube Is Changing Latam Audio Strategy
Podcast marketing in Latin America is no longer centered only on audio listening or traditional podcast distribution, as audiences are consuming podcast content through video-first channels, with YouTube becoming one of the main spaces where conversations gain traction, visibility, and cultural influence. This changes the way that audio strategy should be approached in the region […]
Election Communications Strategy in Colombia for Brand Risk
Colombia’s 2026 electoral cycle comes at a sensitive moment for international and local companies, because the presidential election is scheduled for May 31, with a potential runoff on June 21 if no candidate wins in the first round, and that means brands need to pay close attention to a public debate shaped by security, economic […]