Diversity in communications matters more than ever in 2021
Throughout 2020, we saw many things change: ways of living, relationships, how to leave the house safely, and what to prioritize when consuming, to name but a few. This is what many people have come to refer to as the new normal and, however controversial the term may be, it calls for reflection and self-criticism. […]
Diversity and Inclusion on Social Media: where to begin?
With its internal consultancy initiative and talks with NGOs and institutions, Sherlock Communications continues to increase its affirmative actions towards diversity and inclusion. In addition to PR, social networks are another field of focus – a space which has become a “new” dimension of communication and that needs to be made more accessible. Today, social […]
How PR team management has changed during the Covid-19
The arrival of the pandemic forced humanity as a whole to transform its traditional ways of working. Practically overnight, companies had to implement telecommuting or remote working, which led organizations…
5 lessons communicators can take into account in 2021
If there is a year which will not fade from the collective consciousness any time soon, it’s 2020. The COVID-19 pandemic has profoundly marked the lives of practically everyone. Mass hospitalizations, deaths and economic…
Micro-influencer marketing: is it the best choice for your company?
Influencers have become the protagonists of social networks and the formula for success for brands to whom they grant visibility and followers. These days, when virtuality is the safest and most effective scenario for…
Working with newsjacking opportunities in PR
One of the biggest challenges of a PR campaign is to generate coverage when the client has no product or service to be announced during a given period of time. In this case, working with newsjacking opportunities can be a…
How to write a case study: 4 tips for beginners
In our activities as PR professionals, we begin almost every campaign by conducting extensive research into the company’s business, key messages and clients. Our years of prior experience have taught us that knowing how to…
Diversity and inclusion in PR
Our 101 tips: marketing and public relations series has already focused on PR work, and how it is key to positioning how a brand is seen and by whom. Storytelling is central to the work of public relations consultants…
Crisis management in Argentina
Complex scenarios or unexpected contexts can create in companies a need for crisis management in Argentina. Whether local or foreign, carrying out a quick and effective strategy will help you achieve a better response…
Still don’t know how to define your target market? Here’s the key
One of the most important steps when planning and developing a relationship or marketing strategy is to identify the target market you want to reach, and subsequently connect with it to create awareness…