How PR Can Help your Cannabis Company’s Communications Strategy
[vc_row][vc_column][vc_custom_heading text=”The Latin American Cannabis Sector” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1630061610109{margin-top: -15px !important;}”]The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the “Global Cannabis Market 2021 Report”. Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, […]
Adopting DI&B, and why it matters for Business Reputation
[vc_row][vc_column][vc_column_text css=”.vc_custom_1629403518552{margin-top: -15px !important;}”]Inclusion and diversity can be key to improving your company’s reputation management As a business, it is fundamental to adopt Diversity, Inclusion and Belonging (DI&B) in your company’s culture. Modern-day empowerment of social movements makes DI&B more important than ever for business reputation and reputation management. Moreover, it can be a decisive […]
Digital influencers in Brazil: how can they spread your company’s ideals?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1628174191217{margin-top: -15px !important;}”]Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers. Influencers generally publish content daily, and their posts have […]
Entertainment and brand positioning during the pandemic
[vc_row][vc_column][vc_column_text css=”.vc_custom_1627071075540{margin-top: -15px !important;}”]Since early 2020, social distancing has been the norm in the fight against Covid-19. Most people began to stay at home, during both their work and leisure time. No more trips to the cinema, theater, exhibitions… The entertainment market was significantly disrupted, and strengthened in the digital segment, with on-demand consumption gaining […]
How to avoid “appointment-only” LGBTQIAP+ representation
[vc_row][vc_column][vc_column_text css=”.vc_custom_1625190535206{margin-top: -15px !important;}”] Brands need to bear minority groups in mind all year round if they really want to be allies towards structural change The yearly calendar is increasingly used to highlight topics related to inclusion, diversity and representation. LGBTQIAP+ Pride Month is celebrated each year in June, for example – an important window […]
Community Management: 8 mistakes to avoid when you’re a beginner
[vc_row][vc_column][vc_column_text css=”.vc_custom_1622778066758{margin-top: -15px !important;}”]Community Management is a fundamental strategy for companies that decide to invest in Social Media Marketing to leverage their sales and strengthen their brands in the market. The professional responsible for this practice aims to interact online with the public, in order to develop a solid relationship that helps the company to […]
Mental health at work: how companies can support remotely
Maintaining a stable career nowadays can be challenging, whether obstacles arise in your work environment, or from personal issues that hinder your corporate development. The business world had to adapt quickly to the Covid-19 pandemic in order to keep activities going…
How to choose good images and connect with your target audience
Knowing how to choose good images for an advertising campaign, blog or social network, is one of the most important steps. Regardless of whether the image will be used as part of a design, or as the first photo in a media article, it will be one of the items to draw attention to your narrative…
What is media training and why is it important for your company?
Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…
6 tasty Argentinian dishes you can cook at home
There is much more to Argentine gastronomy than the asado and grilled recipes. Other dishes which no one who visits the country should miss include sweets, stews and pasta with sauce. Each region of Argentina has its own delicacies, specialities…