Latin American trends for 2026
Beyond the pitch: FIFA World Cup 2026 The FIFA World Cup will take place in Mexico, Canada and the United States between Thursday, June 11th, 2026 – Sunday, July 19th, 2026 The FIFA World Cup is a global media phenomenon which takes place every 4 years. Its impact on Latin America can be seen in […]
COP30: Mexico returns to the center of climate dialogue
[vc_row][vc_column][vc_column_text]After a decade spent more as an observer than a protagonist, Mexico is set to return to the centre of the international climate stage with the presentation of its National Pavilion at the 2025 Conference of the Parties (COP30), which will take place from 10 to 21 November in Belém, in the Brazilian Amazon. This […]
The power of public mobilisation behind Pink October’s origin
In the 80s, there was a 32% increase in breast cancer cases in the United States. However, the topic remained a huge taboo. Women would speak about their diagnoses only in whispers, with trembling voices. And since treatments were still invasive and not very advanced, many patients discovered their cancer at more critical stages. One […]
The two sides of sustainable agriculture in Latin America
[vc_row][vc_column][vc_column_text] Latin America is a global breadbasket, home to major food producers such as Argentina, Brazil, and Colombia, which rank among the world’s top exporters. The region also boasts vast natural ecosystems that play a vital role in preserving biodiversity in a world facing a climate crisis. In this context, sustainable agriculture stands out as […]
Green technology’s role in empowering the circular economy
Throughout the 20th century, global production levels soared, extending a trend that began with the Industrial Revolution. This marked the rise of the linear economic model—a system built on extracting resources from nature, manufacturing goods, driving economic growth, and ultimately discarding the results. Over time, however, this cycle has come at a significant cost to […]
Effective PR and marketing strategies for fintechs doing business in Colombia
[vc_row][vc_column][vc_column_text css=””] Colombia is consolidating its place as one of the most important fintech hubs in Latin America. It represents 13% of the regional ecosystem, surpassed only by Brazil and Mexico, and, according to Colombia Fintech’s last Snapshot, it took a detour from ‘growth at all costs’ to ‘sustainable growth’. At the end of 2024, […]
The Challenge of PR Strategies in the Face of New Formats and Digital Spaces in Colombian Media
[vc_row][vc_column][vc_column_text css=””] Year after year, digital technology advances by leaps and bounds, bringing with it new ways of communicating and eliminating geographical barriers to make way for instantaneity. Traditional media, while engaging in journalistic practices that involve research and fieldwork, are not exempt from the advances of the digital age. This has led them to […]
The impact of climate negotiations on energy transition
[vc_row][vc_column][vc_column_text]The climate crisis is a reality and a global challenge. According to the IPCC report, the planet has warmed by 1.1°C since the pre-industrial era and is expected to exceed 1.5°C in the coming years. The primary cause of this temperature rise is our mode of production, necessitating action towards the energy transition. COP21 was […]
Generative engine optimization: the future of digital discovery
[vc_row][vc_column][vc_column_text]Yep, it’s official. We’re witnessing one of the biggest shifts in search behavior since Google launched 25 years ago, and if you work in SEO, you’re probably already noticing the impact in your results. In our new search reality, people are increasingly turning to AI-powered platforms with their queries and bypassing traditional search entirely, making […]
What is green blockchain and why is it becoming essential?
Blockchain and cryptocurrencies are revolutionising the financial world, promising innovation, transparency, decentralisation, and ease. However, the high energy consumption of this technology poses challenges to the climate crisis we face. The good news is that alternatives already exist to mitigate this impact, in a movement known as green blockchain. According to data from the Cambridge […]