Understand what lies behind the TFFF climate financing
Forests are vital allies in tackling the environmental and climate crises. Not only do they act as carbon sinks, helping to stabilise the climate, but they are also crucial to the global water cycle. However, deforestation remains a growing threat to these ecosystems, driving discussions and practices around climate financing. Deforestation Data in Brazil According […]
Building link equity: strategies that work in 2025
Building link equity remains one of the most powerful ways to boost search engine rankings, drive organic traffic, and strengthen domain authority. However, in 2025, link building has become more complex due to stricter search engine guidelines, advances in AI that better assess link quality and context, and rising competition for high-authority placements. These shifts […]
Adapting DEI strategies amidst evolving corporate landscapes
DEI in business, which stands for Diversity, Equity, and Inclusion, has become a common term worldwide. In the 2020s, corporate policies, committees, and roles dedicated to creating a more diverse, equal, and inclusive culture became widespread in American companies, and this quickly translated to other countries. However, it’s also seen its apparent “fall,” which may […]
Stop Working for Change Colombia: overcoming stereotypes behind the wheel
A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that we weren’t good behind the wheel. Like me, many women have heard similar comments. Phrases like “Women drive worse than men,” “A woman must have caused that accident,” or “She […]
Why should you invest in programmatic advertising?
Nowadays, with the rapid growth of technology and content on social media, it is crucial to know when to invest in your brand and, perhaps even more importantly, where to invest. Programmatic advertising emerges as an innovative solution to promote your brand, business, services, or any other objective, allowing you to send messages directly to […]
News in Latin America – February recap
COLOMBIA The arrival of 5G equipment in Colombia grew by 63 % in 2024. In 2024, the entry of cell phones in Colombia reached 9.9 million units, with a 29 % share of devices with 5G technology, representing an approximate growth of 63 %. This progress reflects a greater adoption of high-speed networks in the […]
Multimarket Communication: how is Brand Positioning in LATAM?
Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide […]
Tech companies reach more audiences with multimedia communication
Not only tech media reach tech audiences. Communication in the technology sector increasingly requires dynamic strategies, where brands should not limit their presence to a single type of media. Diversifying communication channels has become an essential practice to expand reach and ensure a solid market position. Although many technology companies still believe that press relations […]
Everything You Need to Know About Free Press in Colombia
When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other […]
Sherlock Communications was named one of the best PR agencies in SP
Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from […]