COP30: Mexico returns to the center of climate dialogue
[vc_row][vc_column][vc_column_text]After a decade spent more as an observer than a protagonist, Mexico is set to return to the centre of the international climate stage with the presentation of its National Pavilion at the 2025 Conference of the Parties (COP30), which will take place from 10 to 21 November in Belém, in the Brazilian Amazon. This […]
The power of public mobilisation behind Pink October’s origin
In the 80s, there was a 32% increase in breast cancer cases in the United States. However, the topic remained a huge taboo. Women would speak about their diagnoses only in whispers, with trembling voices. And since treatments were still invasive and not very advanced, many patients discovered their cancer at more critical stages. One […]
How Paid Traffic Works and Why It’s Essential for Your Strategy
In an era where digital presence is increasingly important, understanding how paid traffic works is essential to boosting your business’s success. More than just a digital marketing strategy, paid traffic, when executed correctly, has the power to ensure that your message reaches the right people at the right time. In this article, we will explain […]
The two sides of sustainable agriculture in Latin America
[vc_row][vc_column][vc_column_text] Latin America is a global breadbasket, home to major food producers such as Argentina, Brazil, and Colombia, which rank among the world’s top exporters. The region also boasts vast natural ecosystems that play a vital role in preserving biodiversity in a world facing a climate crisis. In this context, sustainable agriculture stands out as […]
Mastering YouTube SEO: Boost Your Video Rankings
[vc_row][vc_column][vc_column_text css=””] In today’s digital world, YouTube has become essential for anyone looking to grow online. Whether you’re a brand wanting to connect with customers, a creator trying to build your audience, or a marketer aiming for more visibility, YouTube SEO can make a big difference. By optimizing your videos, you improve rankings and ensure […]
Digital Marketing Podcasts 2025: Must-Listen Shows for Marketers
[vc_row][vc_column][vc_column_text css=””] Trends shift, algorithms evolve, and consumer expectations keep rising. To succeed, marketers must embrace continuous learning. Podcasts have become one of the most effective ways to stay informed, offering quick access to expert perspectives. We’ve curated the best digital marketing podcasts 2025 to guide you through the year’s challenges and opportunities. Why Podcasts […]
Green technology’s role in empowering the circular economy
Throughout the 20th century, global production levels soared, extending a trend that began with the Industrial Revolution. This marked the rise of the linear economic model—a system built on extracting resources from nature, manufacturing goods, driving economic growth, and ultimately discarding the results. Over time, however, this cycle has come at a significant cost to […]
Effective PR and marketing strategies for fintechs doing business in Colombia
[vc_row][vc_column][vc_column_text css=””] Colombia is consolidating its place as one of the most important fintech hubs in Latin America. It represents 13% of the regional ecosystem, surpassed only by Brazil and Mexico, and, according to Colombia Fintech’s last Snapshot, it took a detour from ‘growth at all costs’ to ‘sustainable growth’. At the end of 2024, […]
The Challenge of PR Strategies in the Face of New Formats and Digital Spaces in Colombian Media
[vc_row][vc_column][vc_column_text css=””] Year after year, digital technology advances by leaps and bounds, bringing with it new ways of communicating and eliminating geographical barriers to make way for instantaneity. Traditional media, while engaging in journalistic practices that involve research and fieldwork, are not exempt from the advances of the digital age. This has led them to […]
The impact of climate negotiations on energy transition
[vc_row][vc_column][vc_column_text]The climate crisis is a reality and a global challenge. According to the IPCC report, the planet has warmed by 1.1°C since the pre-industrial era and is expected to exceed 1.5°C in the coming years. The primary cause of this temperature rise is our mode of production, necessitating action towards the energy transition. COP21 was […]