Generative engine optimization: the future of digital discovery
[vc_row][vc_column][vc_column_text]Yep, it’s official. We’re witnessing one of the biggest shifts in search behavior since Google launched 25 years ago, and if you work in SEO, you’re probably already noticing the impact in your results. In our new search reality, people are increasingly turning to AI-powered platforms with their queries and bypassing traditional search entirely, making […]
Behind the scenes of Instagram’s algorithm in 2025
[vc_row][vc_column][vc_column_text] The Instagram algorithm, one of the most popular social networks in Latin America, has evolved significantly over the past few years. By 2025, the tool became even more sophisticated, providing a personalised experience based on the user’s behaviour and preferences. If you’ve ever wondered why some posts appear in your feed while others don’t, […]
What is green blockchain and why is it becoming essential?
Blockchain and cryptocurrencies are revolutionising the financial world, promising innovation, transparency, decentralisation, and ease. However, the high energy consumption of this technology poses challenges to the climate crisis we face. The good news is that alternatives already exist to mitigate this impact, in a movement known as green blockchain. According to data from the Cambridge […]
Understand what lies behind the TFFF climate financing
Forests are vital allies in tackling the environmental and climate crises. Not only do they act as carbon sinks, helping to stabilise the climate, but they are also crucial to the global water cycle. However, deforestation remains a growing threat to these ecosystems, driving discussions and practices around climate financing. Deforestation Data in Brazil According […]
Tips to get more clicks in the AI overview era
[vc_row][vc_column][vc_column_text css=””] We are all familiar with how artificial intelligence is changing the way we interact with the world, especially in the workplace. Many see it as a tool to streamline simpler tasks, while others end up using it more than necessary, which compromises their creative capacity. The truth is, it has become easier to […]
Audience segmentation for adaptive strategies in a dynamic world
To create a successful digital marketing strategy, we need audience segmentation to guide all of our efforts, but above all, help us build long-lasting relationships with brands. Often, audience segmentation focuses on statistical or numerical values, overlooking other key elements such as more complex sociocultural values. However, we must bear in mind that audiences are […]
Building link equity: strategies that work in 2025
Building link equity remains one of the most powerful ways to boost search engine rankings, drive organic traffic, and strengthen domain authority. However, in 2025, link building has become more complex due to stricter search engine guidelines, advances in AI that better assess link quality and context, and rising competition for high-authority placements. These shifts […]
Adapting DEI strategies amidst evolving corporate landscapes
DEI in business, which stands for Diversity, Equity, and Inclusion, has become a common term worldwide. In the 2020s, corporate policies, committees, and roles dedicated to creating a more diverse, equal, and inclusive culture became widespread in American companies, and this quickly translated to other countries. However, it’s also seen its apparent “fall,” which may […]
SEO and branding: the connection between visibility and identity
Marketing encompasses various areas that work together. Much of what is seen in terms of brand promotion can happen both online and offline, as a large portion of content, whether organic or paid, is consumed by people connected to the internet. This is where SEO and branding meet: while SEO ensures visibility on search engines, […]
Crowd or audience? What football can teach us about content marketing
We all know that football is the most popular and democratic sport there is — perhaps the main common thread connecting thousands of cultures around the world. Modern football is a phenomenon, and one of the sport’s most significant turning points lies in the new model of relationships between clubs and their fans. In recent […]