Benefits and strategies for advertising on tiktok
January 19, 2025, will be remembered in U.S. history as the day TikTok went offline nationwide due to government sanctions, impacting approximately 170 million American users. Although the ban was lifted shortly after, such actions inevitably create uncertainty for both users, who rely on the platform in their daily lives, and brands, which increasingly use […]
Stop Working for Change Colombia: overcoming stereotypes behind the wheel
A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that we weren’t good behind the wheel. Like me, many women have heard similar comments. Phrases like “Women drive worse than men,” “A woman must have caused that accident,” or “She […]
Why should you invest in programmatic advertising?
Nowadays, with the rapid growth of technology and content on social media, it is crucial to know when to invest in your brand and, perhaps even more importantly, where to invest. Programmatic advertising emerges as an innovative solution to promote your brand, business, services, or any other objective, allowing you to send messages directly to […]
News in Latin America – February recap
COLOMBIA The arrival of 5G equipment in Colombia grew by 63 % in 2024. In 2024, the entry of cell phones in Colombia reached 9.9 million units, with a 29 % share of devices with 5G technology, representing an approximate growth of 63 %. This progress reflects a greater adoption of high-speed networks in the […]
Do AI-Generated Content Really Negatively Impact SEO?
After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence and AI-generated content. And let me tell you something: it’s not all roses as many people might think Alarming Results from Detection Tests Recently, we conducted a series of tests […]
Multimarket Communication: how is Brand Positioning in LATAM?
Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide […]
Tech companies reach more audiences with multimedia communication
Not only tech media reach tech audiences. Communication in the technology sector increasingly requires dynamic strategies, where brands should not limit their presence to a single type of media. Diversifying communication channels has become an essential practice to expand reach and ensure a solid market position. Although many technology companies still believe that press relations […]
SEO Website Audit: A Strategic Tool for Global Visibility and Performance
Content Creation Alone Isn’t Enough: The Pitfall of Poor SEO No matter how great your content is, if it doesn’t rank well or isn’t seen by your target audience, it’s essentially wasted potential —and wasted resources. The digital world has become overcrowded with data and information. Approximately 402.74 million terabytes of data are created every […]
Everything You Need to Know About Free Press in Colombia
When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other […]
Sherlock Communications was named one of the best PR agencies in SP
Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from […]