Discover six LGBT media outlets in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1719582036343{margin-top: -15px !important;}”]Latin America is home of a rich cultural and social diversity, and is also notable for its vibrant LGBTQIAP+ community, which has been gaining more space in today ‘s society. With that in mind, communication takes on the role of building bridges between the queer community and the society in general, fighting […]
Web accessibility: where social inclusion, regulatory compliance and business perspectives meet in the digital world
[vc_row][vc_column][vc_column_text css=”.vc_custom_1719317081833{margin-top: -15px !important;}”]Our reality is constantly crossed with digitality, which permeates every aspect of our lives. In 2015, UNESCO adopted the concept of “Internet Universality”, which has been followed by growing debate around accessibility to this virtual world. How accessible is the digital world we inhabit? Web accessibility is defined by the ability of […]
Inclusive language: how to communicate with everybody
[vc_row][vc_column][vc_column_text css=”.vc_custom_1712239662010{margin-top: -15px !important;}”]The way we communicate is constantly changing. Changes happen in language, culture and individual expression in a society. Inclusive, neutral or non-binary language emerges as part of this process of understanding who we are and what we want to communicate. [/vc_column_text][vc_custom_heading text=”Language’s transformation” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1712239701745{margin-top: -15px !important;}”]Language is guided by all the […]
How agile methodologies can be applied in PR and Digital Marketing
[vc_row][vc_column][vc_column_text css=”.vc_custom_1711023215323{margin-top: -15px !important;}”] Understand what agile methodologies are and how to adapt them to any type of market Agile methodologies are, generally speaking, well known. They play a part in the everyday vernacular of technology or scientific development of professionals and companies with startups being largely responsible for “translating” agile methodologies into the business […]
What lessons did the FIFA Women’s World Cup teach Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1699015411554{margin-top: -15px !important;}”]The FIFA Women’s World Cup brought both prominence and evidence to a sport that is still subsidized and underestimated: women’s football. Despite its growing popularity, the category still faces significant challenges based around the inequality of opportunities and deep-rooted prejudice in society. One of the main issues to be addressed is the […]
What is ASO in digital marketing?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1696852049596{margin-top: -15px !important;}”]Application search optimization, known as ASO, is a group of techniques with the goal of optimizing, promoting visibility and appealing to a mobile app in stores such as App Store and Google Play Store. The aim of this tool in digital marketing is to increase the position and the conversion rates, which […]
How do you contribute to a third sector organization?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1695317325042{margin-top: -15px !important;}”]Know why your company should maintain an effective collaboration with projects that generate social impact in society When a company collaborates with a third sector organization, be it an NGO or an independent project, it strengthens the actions. By offering ways that guarantee the economical sustainability of the projects, the organization helps […]
LGBTQ advertising campaigns to celebrate diversity in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1692368200752{margin-top: -15px !important;}”]Latin America has been the stage for several manifestations and LGBTQ advertising campaigns honouring the diversity and promoting major inclusion, visibility and awareness in society. In this article, we will explore this further.[/vc_column_text][vc_custom_heading text=”How did it all begin? ” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1692368245841{margin-top: -15px !important;}”]June 28, 1969 marks one of the most memorable […]
Organic traffic: how can your company succeed?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1690551434655{margin-top: -15px !important;}”]There are many ways to obtain traffic for your website, which is essential if you want to boost your audience and conversions. Today we will explain how companies can attract organic traffic, one of the most affordable and effective methods to thrive online.[/vc_column_text][vc_custom_heading text=”What is organic traffic? ” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1690551463237{margin-top: -15px […]
SEO for LinkedIn: how it can work for you
[vc_row][vc_column][vc_column_text css=”.vc_custom_1689962919859{margin-top: -15px !important;}”]Remember when we used to hand out resumes door-to-door? Those days are long gone. Long before the pandemic, talents were recruited via online platforms, and LinkedIn in particular. The number 1 professional social network has more than 850 million users across 200 countries. But where does SEO for LinkedIn come in? According […]