Does responding to reviews help SEO?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1687523873999{margin-top: -15px !important;}”]Does responding to reviews help SEO? In short, yes. But answering them has many other positive results, such as solving customer problems, building trust with them, reaching and converting consumers, giving you insights on how to improve your business, or even your shopping experience. And most important: you show people that you […]
Why is being empathetic important for communicators?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1686322040807{margin-top: -15px !important;}”]Empathy. This word carries a lot of baggage and transformation. We know that communication is the key to business success. In Latin America, a continent that values relationships, empathy is a soft skill that is not only important, but essential. But why is being empathetic important to Media Relations and how it […]
The power of social impact campaigns
[vc_row][vc_column][vc_column_text css=”.vc_custom_1732808571868{margin-top: -15px !important;}”]With the new demands, it is essential to create a change, and here is where the social impact campaigns make their appearance. They have gained increasing prominence in the business world. But what are they and why are they so important? Let’s explore the benefits and one impactful campaign of ours in […]
10 Brazilian newspapers you’ll want to read to understand the country
Knowledge is power, right? Succeeding in a foreign country is all about information – and not just Googling local information or staying up to date with news sources. If you are doing business in Brazil there is nothing quite like Brazilian newspapers to help you truly understand the country. Knowledge of traditional media in Brazil and access […]
Why public relations are a necessity for technology companies
[vc_row][vc_column][vc_column_text css=”.vc_custom_1679052461539{margin-top: -15px !important;}”]As the global technology market becomes ever-more saturated, competition increases between technology companies as a result of technological advancement and the growing number of products available on the market. This makes public relations a must-have for tech companies. Every company is now competing for a “slice of the pie”, and must strive […]
Market Segmentation Research: a 101 guide for beginners
[vc_row][vc_column][vc_column_text css=”.vc_custom_1675787896118{margin-top: -15px !important;}”]Do you know what marketing segmentation research is and why should we do it? When used correctly, the main applications of this tool can help your company to face marketing challenges. That is why we will teach you what it is, for what it is for and how to use it in […]
What is a media kit in public relations? Discover here
[vc_row][vc_column][vc_column_text css=”.vc_custom_1675424730917{margin-top: -15px !important;}”] Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your […]
Discover how social media and public relations can go hand in hand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1673610646804{margin-top: -15px !important;}”]Social networks and public relations should work in unison, leading to results in terms of positioning, reputation and ample opportunities for trusting relationships. In addition to generating communication strategies, positioning companies, writing content, editing audiovisual material and more, public relations professionals are also responsible for establishing relationships of trust with multiple audiences, […]
The major difference between reputation and image
Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”. Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout […]
Why are links important for SEO?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1663569049143{margin-top: -15px !important;}”] SEO is one of the most trend-setting words of this century [/vc_column_text][vc_column_text css=”.vc_custom_1663569161535{margin-top: -15px !important;}”]With the advent of search engine optimization (SEO), everything has changed on the internet. Websites are constantly looking for more visitors, so they use different marketing strategies to increase their numbers. Many people ask: why are links […]