The Power of Social Impact Campaigns in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1661847341545{margin-top: -15px !important;}”]Social impact campaigns are created with the objective of engaging the public through actions focused on health, culture, education, environment, or work. Such campaigns aim to highlight the possibility of making the world a better place. Whether through philanthropy, sponsorship, awareness, or promotion, social change campaigns are not focused on sales, but […]
LGBT advertising in Brazil: representations of gender and sexuality in the media
[vc_row][vc_column][vc_column_text css=”.vc_custom_1731445367057{margin-top: -15px !important;}”]June is LGBTQIA+ Pride month: a period which invites society to reflect on various issues related to the subject, including LGBT advertising in Brazil. Have you ever stopped to think about the protagonists of television commercials and how they are portrayed? Or about how brands represent people in advertising campaigns? It was […]
How to choose an SEO agency?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1655908853175{margin-top: -15px !important;}”]Just as someone requiring surgery will seek out a surgeon, it stands to reason that if you are looking to position your company’s website on Google, you will turn to SEO experts. This means hiring the services of a dedicated and specialized agency. How to choose an SEO agency becomes a burning […]
What are SEO and SEM?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1731513399587{margin-top: -15px !important;}”]SEO and SEM are digital marketing strategies that are used to increase visibility and improve the positioning of websites. But do you know what SEO and SEM are, and which strategy to choose? Choosing between SEO and SEM as a digital marketing strategy for your website can cause confusion. Most likely because […]
ESG and Diversity: A Talk on Diversity’s Crucial Role in ESG Compliance
[vc_row][vc_column][vc_column_text] Content updated in July 2024 [/vc_column_text][vc_column_text css=”.vc_custom_1721248748956{margin-top: -15px !important;}”]Consumers today are more driven than ever to support companies that care about the social and environmental impact of their operations. So, it’s not surprising that ESG compliance has become a hot topic of discussion across many industries. In the Diversity Team at Sherlock Communications, we […]
Lupa do Bem: our portal dedicated to social projects
There are so many social projects taking place all around the world – plenty more than we can possibly imagine. How many of them are doomed to oblivion due to a lack of visibility online? That’s the thinking behind Lupa do Bem, a joint initiative by Sherlock Communications and Favela em Pauta. This partnership has […]
8 signs your company needs a PR consulting agency right now
[vc_row][vc_column][vc_column_text css=”.vc_custom_1647524412839{margin-top: -15px !important;}”]All companies have similar objectives: captivate their target audience, establish their brand, meet the needs of their customers and try to expand more and more. The final dish may be the same, but not every recipe is effective. Whether you’re looking to improve your sales or mitigate a crisis, you will need […]
Indigenous People in Brazil Seek Representation Through Communication
[vc_row][vc_column][vc_column_text css=”.vc_custom_1641487949745{margin-top: -15px !important;}”]The view that indigenous people in Brazil do not have access to communication because they live in villages is increasingly outdated. In addition to setting up strategies to always be ‘in the know’ about the latest news, they are also seeking greater representation in the media and advertising. One of the movements […]
Public Affairs: how to manage governments’ reputation
[vc_row][vc_column][vc_column_text css=”.vc_custom_1632514891869{margin-top: -15px !important;}”]Like businesses, governments have a reputation to maintain. This alone demonstrates why it is important to think about public affairs – the meeting point between Public and Government Relations, whose aim is to shape genuine, transparent relationships between major actors in the public and private spheres. Transparency is the first basic reason […]
Femvertising: plural female representation leads to responsible advertising
[vc_row][vc_column][vc_column_text css=”.vc_custom_1631318844880{margin-top: -15px !important;}”]Diversity in communications is proving to be increasingly important, both in the job market and in advertising. An ongoing challenge is the inclusion of plural women in advertisements broadcast outside of seasonal periods, such as International Women’s Day, which is celebrated on March 8. This is known as Femvertising. Dialogue within the […]