Sherlock Communications appoints three new Managing Directors to drive growth and innovation across Latin America
The appointments will strengthen the award-winning agency’s ability to anticipate new trends across the region, and accelerate impactful client outcomes Sherlock Communications announces the appointment of Bianca Boucault, Maria Amelia Costa, and Patricia Zylberman as Managing Directors, effective 3rd February 2026. The three leaders will assume a joint role under a shared leadership model as […]
The Panama Bridge: How Integrated PR & SEO Accelerate Central American Growth
Central America is no longer just a geographic corridor between North and South America. It has become a strategic growth hub for global brands, startups, and scale-ups looking to expand internationally. And in this context, Panama works as a powerful metaphor — and reality — for connection. Just like the Panama Canal connects oceans, integrated […]
The Human Factor: How Fintech Apps in Colombia Are Scaling with Content Creators After Bre-B
Fintech apps in Colombia are entering a new phase of consolidation and strategic expansion, driven by mobile-first financial services. With more than 560 active companies, according to the Fintech Radar Colombia 2025 by Finnovista, the country ranks as the third-largest fintech ecosystem in Latin America, behind only Brazil and Mexico. The launch of Bre-B, Colombia’s […]
Social Impact PR: Marketing for Inclusion in the Southern Cone
In the Southern Cone, inclusion is no longer a peripheral conversation—it is a defining factor in how brands are judged by consumers, employees, and investors. In Argentina, Chile, and Uruguay, organisations face growing scrutiny to demonstrate measurable commitment to equity, representation, and community impact. This is where social impact PR moves beyond messaging, becoming a […]
Filling the Pipeline: B2B Marketing Strategies for LATAM Payment Providers
For B2B payment providers operating in Latin America, pipeline growth is a strategic challenge shaped by regulation, trust, and market fragmentation. As fintech competition intensifies, filling the pipeline requires more than visibility—it demands credibility, local understanding, and insight-led B2B marketing strategies for LATAM that convert interest into sustained demand. Understanding the LATAM Payments Landscape Latin […]
Tapping into nano-influencers for your PR strategy
[vc_row][vc_column][vc_column_text]The field of public relations has come a long way. Traditionally, PR efforts focused on press releases, media interviews, and traditional coverage. However, as digital platforms have become more prevalent, nano-influencers are emerging as a valuable resource. Offering authenticity, niche targeting, and effective storytelling, they help brands connect more deeply with their audiences. Today, the […]
Marketing strategies for a successful sports bookmaker in Peru
The online betting market is experiencing significant growth and has reached a boom that few industries manage to achieve in such a short period. It is enough to observe the logos displayed at various events to recognise the expansion of these companies, all striving to position themselves within a space that was once largely concentrated […]
How to Turn a Brand into a Love Brand
When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in turn, often turns it into a market leader, whether through its excellent quality or an effective marketing strategy. The point is clear: to build a genuine connection between the product […]
How Brazil’s Hip-Hop stars are changing marketing in the music industry
This year, Lacoste in Morumbi Shopping Mall changed its store’s name to Lala. This might come as a surprise to anyone outside of Brazil, but here, it was widely recognized as an intriguing strategic movement tied to the evolution of marketing in the music industry, driven by a very active and creative hip-hop movement. Lala […]
What are public relations in marketing?
The role of public relations (PR) in marketing has become more important than ever in a market where competition is fierce and consumers are bombarded with information from a variety of sources. PR acts as a bridge between organizations and their audiences, building relationships based on trust and credibility. As companies strive to differentiate themselves […]