Lessons in Political Marketing from Colombia’s 2026 Election
Colombia’s 2026 presidential election has been a useful case study in political marketing, not for what it says about who had the stronger political campaign, but for what the first round showed about how digital tactics, emotional framing, and platform-specific content can alter public visibility in a polarized market. Right-wing candidate Abelardo de la Espriella […]
Why is Original Research so important in PR Strategy in Latin America?
Global research can support a brand’s message, but in LATAM it often falls short if it does not explain what is happening locally, since journalists need market-specific evidence they can turn into relevant stories for their audiences. That is why an original research PR strategy in Latin America matters, especially as AI increases the volume […]
AI Content Authenticity in Latin America: Why Brands Need a Human Voice
AI has made content production faster, but it has also made generic content easier to spot because audiences are seeing more polished visuals, smoother copy, and high-volume campaign output across social platforms, paid media, search, and content marketing. That is why AI content authenticity in Latin America matters for international brands, since audiences are paying […]
Reddit Marketing Latin America: Is It Worth It for Brands?
Reddit is not yet a mainstream social channel for every brand in LATAM, but it is gaining value as a place where people look for unfiltered opinions, practical answers, and community discussion, which is why Reddit marketing in Latin America deserves more strategic attention from international companies. That value is not evenly distributed across the […]
Podcast Marketing In Latin America: Why YouTube Is Changing Latam Audio Strategy
Podcast marketing in Latin America is no longer centered only on audio listening or traditional podcast distribution, as audiences are consuming podcast content through video-first channels, with YouTube becoming one of the main spaces where conversations gain traction, visibility, and cultural influence. This changes the way that audio strategy should be approached in the region […]
Election Communications Strategy in Colombia for Brand Risk
Colombia’s 2026 electoral cycle comes at a sensitive moment for international and local companies, because the presidential election is scheduled for May 31, with a potential runoff on June 21 if no candidate wins in the first round, and that means brands need to pay close attention to a public debate shaped by security, economic […]
Microdrama Marketing Latin America: Short-Form Storytelling and Social Commerce
Microdramas are now a marketing signal optimized for mobile viewing, emotional tension, and fast narrative payoff. This reflects a broader shift in how audiences respond to content, with shorter attention windows, a greater appetite for serial storytelling, and higher expectations for content that feels native to social platforms. For international brands, microdrama marketing in Latin […]
Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within a marketplace and understand how marketplace visibility can influence trust, preferences, and purchase decisions. This change of view is important […]
Influencer Marketing in Latin America: Why Nano Influencer Strategies Fall Short
Influencer marketing in Latin America has become more sophisticated. However, many international brands still arrive with campaign models designed for markets where nano-influencer strategies are easier to scale, manage, and measure. That’s an understandable assumption: smaller creators feel more authentic, more affordable, and closer to their communities. The problem here is that regional influence doesn’t […]
WhatsApp Commerce in Latin America and the TikTok-to-WhatsApp Funnel
Short-form video is changing how consumers discover brands across LATAM. While a product may gain attention through TikTok, many users still want a direct space to ask questions, check availability, understand pricing, or feel reassured before making a decision. WhatsApp commerce in Latin America is becoming more relevant because it closes that gap between visibility […]