Here’s why public relations is important for organisations
[vc_row][vc_column][vc_column_text css=”.vc_custom_1674231854753{margin-top: -15px !important;}”]In an increasingly globalized age, knowing how to position oneself and establish an effective corporate communication strategy is a determining factor in the search for success. Reaching the greatest number of clients and knowing the characteristics of the market will also be key to this objective. So, why is public relations so […]
How long does SEO take?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1731440620426{margin-top: -15px !important;}”]Everyone wants their sites to appear in the top positions of Google searches, but how long can an accurate SEO positioning process really take? There is a classic phrase associated with American yuppies of the late ’80s and early ‘90s: “Time is money”. “How long does SEO take?“, meanwhile, is the standard […]
Core Web Vitals: why are they so important?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1654250632545{margin-top: -15px !important;}”]In 2020, Google made an important announcement regarding positioning factors: it would be adding a ranking of web page experience, the so-called Core Web Vitals. User experience will always be a factor in any marketing strategy. This announcement means it can be measured to make websites more effective. We already know that […]
App Store Optimization: 8 common mistakes you shouldn’t be making
[vc_row][vc_column][vc_column_text css=”.vc_custom_1656972880689{margin-top: -15px !important;}”]For your application to achieve greater visibility, both in Google Play and the App Store, it is essential not to make these common mistakes. Find out more to avoid them with the help of App Store Optimization. There is a huge range of apps and app categories on the market today: educational, […]
“What does a PR consultant do?” Let me tell you all about it!
Working as a public relations consultant goes beyond promoting and maintaining the image and reputation of brands. This explains why there are a lot of people who aren’t sure what a PR person does — and why I’m here to explain it to you! Employees in this area think strategically about how their clients can […]
How can Google Ads help you advance your business goals?
[vc_row][vc_column][vc_column_text] You probably already know that Google is the largest search engine in the world. After all, we immediately turn to it for answers almost every time we have a question. It follows that an understanding of how Google Ads can help you to achieve your business goals is the first step to getting the […]
What is the difference between advertising and public relations?
When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what […]
The key steps to using Inbound Marketing for Brand Awareness
[vc_row][vc_column][vc_column_text css=”.vc_custom_1643970822889{margin-top: -15px !important;}”]All companies aim to strengthen their brands and be remembered in a positive way by consumers and users alike. Doing so lets businesses increase their relevance in the market and, as a result, their sales. So working on brand awareness is imperative. And inbound marketing for brand awareness is a very effective […]
Positive Influencer Marketing: how brands can impact people’s lives
[vc_row][vc_column][vc_column_text css=”.vc_custom_1637855700860{margin-top: -15px !important;}”]The influencer marketing sphere is constantly expanding, and as a result, digital influencers have gained space in television media and begun to influence the general public. Following an influencer’s routine can shape our tastes, aesthetics and lifestyle. Sounds cool, right? But consider the extent to which this generates a comparison within us […]
How a well thought-out social media strategy can help your brand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1636557436516{margin-top: -15px !important;}”] A strongly-designed and executed social media plan can optimize your brand, boost sales, build customer loyalty and improve your metrics. A presence on social media has become essential for any brand seeking long-lasting and effective marketing. When done properly, a social media strategy can result in increased sales, new customers and […]