Instagram Changes in 2021: how to seize new opportunities
[vc_row][vc_column][vc_column_text css=”.vc_custom_1636057710983{margin-top: -15px !important;}”]Have you noticed the latest changes on Instagram? All social networks within the Facebook group typically go through several changes every year, especially Instagram. And the changes are extensive, ranging from the way publications are delivered to publishing tools and the app’s layout. Recently, the communication market was rocked by the announcement […]
Traditional media in Brazil: why is it still important?
Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…
5 traits of a good spokesperson
From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…
6 characteristics of successful media training
[vc_row][vc_column][vc_column_text css=”.vc_custom_1614776622483{margin-top: -15px !important;}”] [Two women sitting next to a bench with papers, two pens and glasses while doing a good media training] [/vc_column_text][vc_column_text css=”.vc_custom_1614776638571{margin-top: -15px !important;}”]Every good radio or television interview is backed up by a successful media training, that is, the preparation of representatives of a particular cause or company to talk to […]
What is bad publicity? Is it really all bad?
To starters, the answer to this question may seem controversial: it depends. When talking about communications – and considering the globalized world we live in – defining bad publicity and its impact can be complicated…
What are external and internal communication flows?
Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…
How does technology affect public relations professionals’ life?
Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…
How to get the most out of Event PR
An event is a great showcase for a company to show off their product, services and innovations, live and in front of the press or special guests (suppliers, future investors, customers or employees). But the PR’s role begins…
Sherlock Communications strategies to increase Pimp my Carroça’s brand awareness
There is no doubt we are facing an unprecedented situation around the world, and while we cannot be around people right now, that doesn’t mean we can’t be close. As we know, not everyone…
#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis
A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…