Social Media Advertising: Dos and Don’ts for those starting out in LATAM
When it comes to social media advertising towards Latin American audiences, there’s no magic potion that will make you automatically know what will engage your target audience and obtain incredible…
PR in the travel and tourism industry: shaping a favorable image
Travel and Tourism is one of the world’s largest economic sectors. According to the World Travel & Tourism Council (WTTC), the industry supports 1 in 10 jobs (319 million) worldwide…
Marketing international tourism to Brazilians: the goldmine of opportunity
It seems like everyone wants to visit Brazil on holiday, doesn’t it? The endless sandy beaches, the raucous parties of Carnival, the culture oozing from every crevice causes tourists to flock to the country…
With so many advances, will the lamps continue to transmit light?
Almost 150 years ago, Thomas Edison realized that by heating a carbon rod to a certain temperature, it emitted light and thereby created the first marketable incandescent bulb…
Collinson Group choses Sherlock to build brand awareness in Brazil
As you may have read in The Holmes Report, we’re very happy to announce that London-based Collinson Group has appointed Sherlock to oversee its corporate PR programme in Brazil…
A view from the games – PR Week interview
PR Week recently ran this interview on us, asking our perspective on the Olympics from on the ground in Rio de Janeiro. You can read the original article here…
Busbud hires Sherlock Comms for Brazilian brand building campaigns
As you may have read in PR Week and The Holmes Report, Busbud, international bus travel booking and comparison website and app, has appointed Sherlock Communications…
Nation-wide Brazilian media coverage
Working with Busbud.com, the largest bus tickets site in the world we recently promoted two separate national stories in Brazil. One a business story to launch a white label product…
Brazilian online influencers – more powerful than a 30 second TV slot
ProXXima recently reported on new data from Infobase Interactiva, who have offered a compelling round-up of statistics on the power of online influencers in Brazil, covering Instagramers…
Socialbakers hires Sherlock Communications to boost Brazilian profile
As you might have read in The Holmes Report and PR Week, we’re delighted to announce that, following a competitive process, global social media analytics company Socialbakers…