TikTok Algorithm Update In Latin America: What Foreign Brands Should Change Now
TikTok’s July 2026 algorithm update arrived at a moment when international brands are already seeing tougher performance benchmarks show up in their LATAM dashboards. Industry analysis published this month points to a viral completion rate that has moved from the older 50 percent range toward a working benchmark closer to 70 percent, while TikTok is […]
AI Advertising In Latin America: What ChatGPT Ads Mean For Brazil And Mexico
On May 7, 2026, OpenAI confirmed that its ChatGPT ads pilot would expand from the United States into the United Kingdom, Mexico, Brazil, Japan, and South Korea, making Brazil and Mexico the first named Latin American markets for paid advertising inside ChatGPT. By June, OpenAI was pitching its advertising business at Cannes Lions, while investor […]
Instagram Plus Subscription: What It Means For Advertisers In Latin America
On May 27, 2026, Meta rolled out Instagram Plus, Facebook Plus, and WhatsApp Plus globally, with Instagram Plus and Facebook Plus priced at $3.99 per month and WhatsApp Plus at $2.99. A week later, on June 3, Meta introduced Business Agent globally, an AI tool designed to answer questions, recommend products, qualify leads, book appointments, […]
LGBTQIA+ Pride Month: How Companies Can Drive Change Beyond June Campaigns
Every June, Pride enters the corporate calendar in a very visible way, with rainbow logos, brighter social feeds, and messages about inclusion appearing across industries. Those gestures can matter, because representation still has power, but they also raise a harder question once July begins and the public signs of support start to disappear. For companies, […]
How Corporate Volunteering Can Create More Meaningful Social Impact
Corporate volunteering is not disappearing, but the model is being questioned. Companies can no longer rely on a single volunteer day, a donation drive, or a campaign photo to prove their social commitment because employees, communities, and stakeholders are paying closer attention to whether these programs create practical value. That shift matters in Latin America, […]
A New Era For Sports Media In Latin America
Waiken ILW’s move to take full control of TyC Sports is more than a local media transaction in Argentina. It is a signal of where sports media in Latin America is heading, because football rights, streaming platforms, connectivity, audience data, and advertising are starting to work as parts of the same commercial ecosystem. For decades, […]
The Future of Search: What Brands Need to Prepare for Now
The future of search is moving beyond the familiar results page, especially as Google launches what it has described as its biggest search bar redesign in more than 25 years. Search is becoming an experience built around answers, follow-up questions, AI summaries, image-based prompts, and more guided decision-making. For marketing teams, that changes how visibility […]
Why is Original Research so important in PR Strategy in Latin America?
Global research can support a brand’s message, but in LATAM it often falls short if it does not explain what is happening locally, since journalists need market-specific evidence they can turn into relevant stories for their audiences. That is why an original research PR strategy in Latin America matters, especially as AI increases the volume […]
Reddit Marketing Latin America: Is It Worth It for Brands?
Reddit is not yet a mainstream social channel for every brand in LATAM, but it is gaining value as a place where people look for unfiltered opinions, practical answers, and community discussion, which is why Reddit marketing in Latin America deserves more strategic attention from international companies. That value is not evenly distributed across the […]
Podcast Marketing In Latin America: Why YouTube Is Changing Latam Audio Strategy
Podcast marketing in Latin America is no longer centered only on audio listening or traditional podcast distribution, as audiences are consuming podcast content through video-first channels, with YouTube becoming one of the main spaces where conversations gain traction, visibility, and cultural influence. This changes the way that audio strategy should be approached in the region […]