Election Communications Strategy in Colombia for Brand Risk
Colombia’s 2026 electoral cycle comes at a sensitive moment for international and local companies, because the presidential election is scheduled for May 31, with a potential runoff on June 21 if no candidate wins in the first round, and that means brands need to pay close attention to a public debate shaped by security, economic […]
Microdrama Marketing Latin America: Short-Form Storytelling and Social Commerce
Microdramas are now a marketing signal optimized for mobile viewing, emotional tension, and fast narrative payoff. This reflects a broader shift in how audiences respond to content, with shorter attention windows, a greater appetite for serial storytelling, and higher expectations for content that feels native to social platforms. For international brands, microdrama marketing in Latin […]
Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within a marketplace and understand how marketplace visibility can influence trust, preferences, and purchase decisions. This change of view is important […]
Influencer Marketing in Latin America: Why Nano Influencer Strategies Fall Short
Influencer marketing in Latin America has become more sophisticated. However, many international brands still arrive with campaign models designed for markets where nano-influencer strategies are easier to scale, manage, and measure. That’s an understandable assumption: smaller creators feel more authentic, more affordable, and closer to their communities. The problem here is that regional influence doesn’t […]
WhatsApp Commerce in Latin America and the TikTok-to-WhatsApp Funnel
Short-form video is changing how consumers discover brands across LATAM. While a product may gain attention through TikTok, many users still want a direct space to ask questions, check availability, understand pricing, or feel reassured before making a decision. WhatsApp commerce in Latin America is becoming more relevant because it closes that gap between visibility […]
What truly defines a company’s social impact?
Investing in social impact is a strategic differentiator and the corporate world has certainly taken note. A 2025 study by the American Chamber of Commerce in Brazil found that between 71% and 76% of companies in the country are already actively involved in corporate responsibility initiatives. But what is the actual quality of this investment? […]
Influencer Marketing in Colombia: Creators, Platforms, and What Converts in 2026
The audiences in Colombia are highly engaged and influenced by trusted voices across social media. This makes it the most interesting creator market in 2026. This represents a great opportunity for international brands. Nevertheless, campaigns should contemplate local behavior, platform habits, and cultural undertones to appeal to influencer marketing in Colombia, rather than import global […]
2026 World Cup Brand Activations: A Guide for Marketers in LATAM
Brand activations around the 2026 World Cup are already shaping the market long before kickoff. In an increasingly competitive environment, capturing audience attention now requires far more than traditional visibility. Brands need experiences that connect, engage, and spark conversation. The 2026 edition is set to be one of the biggest in history, with three host […]
Link Building vs Digital PR: What Do You Need For Your LATAM Strategy?
You’ve probably heard that backlinks are necessary for your content to rank. That’s not wrong. Google and even newer LLM-driven systems treat backlinks as one of the strongest signals of authority and trust. Where things get less clear is what happens when there’s no link. Can a mention alone carry value? If your brand is […]
Social Media Marketing in Mexico: Which Platforms Convert in 2026
In Mexico, social media plays a central role in how people discover brands, evaluate products, and decide where to spend. For companies trying to grow in the market, that means platform choice has a direct impact on performance. The challenge in 2026 is understanding which channels genuinely support business goals, and which ones simply generate […]