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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
What truly defines a company’s social impact?
Investing in social impact is a strategic differentiator and the corporate world has certainly taken note. A 2025 study by the American Chamber of Commerce in Brazil found that between 71% and 76% of companies in the country are already actively involved in corporate responsibility initiatives. But what is the...
Influencer Marketing in Colombia: Creators, Platforms, and What Converts in 2026
The audiences in Colombia are highly engaged and influenced by trusted voices across social media. This makes it the most interesting creator market in 2026. This represents a great opportunity for international brands. Nevertheless, campaigns...
2026 World Cup Brand Activations: A Guide for Marketers in LATAM
Brand activations around the 2026 World Cup are already shaping the market long before kickoff. In an increasingly competitive environment, capturing audience attention now requires far more than traditional visibility. Brands need experiences that connect,...
Doing business in Costa Rica, the happiest country in Latin America and fourth worldwide
Costa Rica is the 4th happiest country in the world and the only Latin American nation to break into the top 5 for the first time, reaching the highest position ever recorded for a country...
Chile Is Winning the Global Travel Narrative: Why Brands Should Pay Attention
Chile isn’t the most visited country in the world, nor the one with the largest tourism budget. Yet in 2026, it was named Best International Destination at the Forbes Travel Awards 2026, ranking ahead of...
Chile is winning the global travel narrative: why brands should pay attention
Chile isn’t the most visited country in the world, nor the one with the largest tourism budget. Yet in 2026, it was named Best International Destination at the Forbes Travel Awards 2026, ranking ahead of...
Betfair: when culture becomes the message
In Brazil football makes the heart beat faster. Far more than mere entertainment the sport connects fans and teams while creating endless opportunities for brands to make their mark on shirts and television screens at...