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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Where Partnerships Between NGOs and Companies Still Fall Short
Corporate social impact investment in Brazil reached R$6.2 billion in 2024, the highest amount recorded in the historical series of the Benchmarking of Corporate Social Investment, or BISC, by Comunitas. The figure provides a snapshot of corporate social investment in Brazil within a broader Latin American context. In Latin America,...
AI Advertising In Latin America: What ChatGPT Ads Mean For Brazil And Mexico
On May 7, 2026, OpenAI confirmed that its ChatGPT ads pilot would expand from the United States into the United Kingdom, Mexico, Brazil, Japan, and South Korea, making Brazil and Mexico the first named Latin...
Instagram Plus Subscription: What It Means For Advertisers In Latin America
On May 27, 2026, Meta rolled out Instagram Plus, Facebook Plus, and WhatsApp Plus globally, with Instagram Plus and Facebook Plus priced at $3.99 per month and WhatsApp Plus at $2.99. A week later, on...
World Cup Marketing Strategies: What International Brands Can Learn From Latin America’s Playbook
The World Cup does not arrive in Latin America as a campaign window. It arrives as a season people organize their days around, with restaurants filling before kick-off, families moving screens into shared spaces, group...
LGBTQIA+ Pride Month: How Companies Can Drive Change Beyond June Campaigns
Every June, Pride enters the corporate calendar in a very visible way, with rainbow logos, brighter social feeds, and messages about inclusion appearing across industries. Those gestures can matter, because representation still has power, but...
How Corporate Volunteering Can Create More Meaningful Social Impact
Corporate volunteering is not disappearing, but the model is being questioned. Companies can no longer rely on a single volunteer day, a donation drive, or a campaign photo to prove their social commitment because employees,...
A New Era For Sports Media In Latin America
Waiken ILW’s move to take full control of TyC Sports is more than a local media transaction in Argentina. It is a signal of where sports media in Latin America is heading, because football rights,...