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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Using WhatsApp to Communicate and Build Relationships with Journalists
For a long time, email and phone calls were the main channels of communication between PR professionals and journalists, from sending press releases, story ideas and invitations to follow-ups and more urgent conversations. As WhatsApp became part of the daily routine of newsrooms and agencies, this dynamic began to change,...
How To Enter The Mexican Market With A Strong Communications Strategy
Knowing how to enter the Mexican market starts with understanding that a good product and a Spanish-language website will only take a brand so far. Mexico is one of Latin America’s largest consumer and digital...
TikTok Algorithm Update In Latin America: What Foreign Brands Should Change Now
TikTok’s July 2026 algorithm update arrived at a moment when international brands are already seeing tougher performance benchmarks show up in their LATAM dashboards. Industry analysis published this month points to a viral completion rate...
Brazil AI Act 2026: What Foreign Brands Should Say Before PL 2338 Passes
Brazil AI Act 2026 discussions are moving beyond legal teams and into marketing, communications, and public affairs since PL 2338/2023 is no longer an abstract technology debate. The bill has already passed the Senate, is...
AI Advertising In Latin America: What ChatGPT Ads Mean For Brazil And Mexico
On May 7, 2026, OpenAI confirmed that its ChatGPT ads pilot would expand from the United States into the United Kingdom, Mexico, Brazil, Japan, and South Korea, making Brazil and Mexico the first named Latin...
Instagram Plus Subscription: What It Means For Advertisers In Latin America
On May 27, 2026, Meta rolled out Instagram Plus, Facebook Plus, and WhatsApp Plus globally, with Instagram Plus and Facebook Plus priced at $3.99 per month and WhatsApp Plus at $2.99. A week later, on...
World Cup Marketing Strategies: What International Brands Can Learn From Latin America’s Playbook
The World Cup does not arrive in Latin America as a campaign window. It arrives as a season people organize their days around, with restaurants filling before kick-off, families moving screens into shared spaces, group...