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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Sherlock Exchange Program: between Brazil and Argentina, a month of exchange and learning
Spending a month working from another office may seem, at first, like nothing more than a change of scenery. But for me, the experience was an opportunity to get a closer look at a different work environment, understand how another communications market operates, learn from and exchange knowledge with a...
AI Search Visibility: Why Reddit And YouTube Matter For Brands
AI search visibility is reshaping brand discovery because AI-generated answers can be built from more than a company’s website. Google rankings still matter, but AI Overviews, ChatGPT, Gemini, and Perplexity can also draw from videos,...
Brand reputation in the age of AI: what is happening in Latin America?
You have people whose job is to know what is being said about your brand in the press and on social media. Does anyone own what AI says about it? In Mexico and Brazil, generative...
Youth and Social Impact, a Generation Already Transforming Latin America
On International Youth Day, celebrated on August 12, initiatives led by young people show how a new generation is creating solutions to social, environmental and economic challenges, strengthening communities and driving social impact across Latin...
AI Regulation In Latin America And What Brands Need To Know About Content Labelling
AI regulation in Latin America is not moving in one straight line, because some markets are advancing broad AI rules while others are focusing on deepfakes, elections, privacy, or platform responsibility. Even so, the message...
What AI-Generated Content In Latin America Means For Brand Trust
AI-generated content in Latin America is reaching consumers who already have some experience with the tools behind it, whether they are testing generative AI themselves, seeing AI-made visuals in ads, using chatbots for simple questions...
SEO For LATAM: How To Localise Search Strategy Beyond Translation
SEO for LATAM fails when global brands treat Latin America as one language market instead of a region made up of different search behaviors, technical realities, and local expectations. Spanish connects many countries, but Mexico,...