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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Using WhatsApp to Communicate and Build Relationships with Journalists
For a long time, email and phone calls were the main channels of communication between PR professionals and journalists, from sending press releases, story ideas and invitations to follow-ups and more urgent conversations. As WhatsApp became part of the daily routine of newsrooms and agencies, this dynamic began to change,...
What AI Monitoring Can And Can’t Reveal About Social
AI brand monitoring gives brands a clearer view of how they show up in tools like ChatGPT, Gemini and Claude, including when they are mentioned, where they rank against competitors, and which sources are cited....
How can companies engage with vulnerable communities?
Engaging with communities can be a significant challenge for many organizations, especially when there is no existing relationship with the territory. There is no secret formula or magic solution. The first step is to open...
Where Partnerships Between NGOs and Companies Still Fall Short
Corporate social impact investment in Brazil reached R$6.2 billion in 2024, the highest amount recorded in the historical series of the Benchmarking of Corporate Social Investment, or BISC, by Comunitas. The figure provides a snapshot...
ChatGPT Ads In Latin America And What Brands Should Prepare For
ChatGPT advertising is still developing, but it already points to a wider shift in paid media. Ads inside AI tools are not designed around a traditional results page, because they appear in the context of...
AI Search Visibility: Why Reddit And YouTube Matter For Brands
AI search visibility is reshaping brand discovery because AI-generated answers can be built from more than a company’s website. Google rankings still matter, but AI Overviews, ChatGPT, Gemini, and Perplexity can also draw from videos,...
Brand reputation in the age of AI: what is happening in Latin America?
You have people whose job is to know what is being said about your brand in the press and on social media. Does anyone own what AI says about it? In Mexico and Brazil, generative...